Let’s be honest, Mindanao—we’ve never been background characters. There is an unmistakable confidence in the way we move; a certain sharp, bold, and sure-footed energy that defines the South. We don’t need to be loud to show who the lead is—our presence does the talking.
Because we know the "iconic-ness" we bring to the table, the places where we spend our time have to keep up. The vibe, the energy, and the experience must match our standards. The good news? Across the region, a new wave of "firsts" is arriving—brands and experiences that set the scene at your most-loved mall, SM Supermalls, the ultimate Mall of Firsts in Mindanao.
From Davao to Cagayan de Oro, the stage is set. Here is your guide to the newest spots that help you secure that Main Character Energy.
The Opening Act: Serving Cravings and "Lewks"
In every great story, the opening act sets the tone. Once the plans are locked, it’s never just about the food—it’s about how you show up. The table becomes your backdrop, the outfit comes together, and suddenly, the plot is in full motion.
Soul Kitchen / Fast Fresh (SM City Davao)
Some scenes call for pure, unadulterated comfort. At the first-in-Davao Soul Kitchen / Fast Fresh, located at the Level 1 Expansion Wing of SM City Davao, that comfort is served with a side of style. Whether you are indulging in the Banana Pecan Pancakes for a sweet, aesthetic brunch or keeping it classic with the White Chicken Rice, this spot is designed for those who want their meals to look as good as they taste. It’s the perfect fuel to keep your main character momentum going.
King’s Feast (SM City Davao)
For the scenes that require the royal treatment, look no further than King’s Feast. Opening at the Level 2 Expansion Wing, this is the first branch in the entire Visayas and Mindanao (VisMin) region. This is an all-you-can-eat spread fit for leads who don’t do small portions. When you’re stepping out in your best "lewks," the feast should rise to the occasion.
The Second Take: Brewed, Booked, and Busy
Every masterpiece needs an in-between moment—a stylish pause before the climax where the lead regroups and decides the next move.
ZUS Coffee (SM City Davao)
The first-ever ZUS Coffee in Mindanao is arriving at the Level 2 Expansion Wing of SM City Davao. Known for its tech-driven coffee experience and high-quality brews, ZUS offers the ultimate reset. Whether you need a quick caffeine cue to power through a shopping spree or a solid spot to regroup with your squad, this is where the "brewed and booked" lifestyle truly comes to life.
The Turning Scene: Confidence in Center Frame
A true main character knows when it’s time for a close-up. To stay in the spotlight, you need the confidence that comes from feeling your absolute best.
Idara Aesthetics (SM Lanang)
Step into the frame polished and poised at Idara Aesthetics, the brand’s first-ever branch in Davao, located at the Lower Ground Level of SM Lanang. Bringing advanced aesthetic treatments and premium skin care closer to Mindanaoans, Idara ensures your "glow-up" is cinematic. It’s not just about beauty; it’s about the self-assured energy you carry when you know you look like a masterpiece.
The Final Shot: Go All Out, Icon
Every story worth telling needs a final frame that turns "good" into "legendary." For the creators, the adventurers, and the tech-savvy icons, the final shot is everything.
DJI (SM CDO Downtown)
Capturing your journey just got a major upgrade. The first DJI store in Northern Mindanao has opened its doors at the 3rd Level Cyberzone of SM CDO Downtown. Whether you are vlogging your daily life or capturing the vast beauty of Mindanao from the sky, DJI’s world-class drones and cameras ensure your story is told in 4K.
Your Move: Secure the Spotlight at SM
From the opening act to the final cinematic shot, the scenes are set. At SM Supermalls, we provide the backdrop, but you bring the soul. When you know you’re the lead, you don’t wait for the spotlight—you step into it.
Experience these Mindanao "firsts" and elevate your lifestyle at the mall that understands your vibe. Main character energy? Fully secured.
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