SM Supermalls officially solidified its status as the Philippines’ premier destination for the booming running community this weekend. Across two massive events at SM Mall of Asia (MOA) and in Cebu, more than 32,000 runners took to the pavement, transforming iconic mall landscapes into high-energy race tracks.
From elite marathoners to first-time joggers and women-led communities, SM’s integrated spaces have evolved into more than just retail hubs—they are now the heartbeat of the nation’s fitness culture. As running participation surges nationwide, enthusiasts are seeking venues that prioritize safety, accessibility, and professional organization.
SM has answered the call. Today, the SM Supermalls running ecosystem boasts:
24 malls with dedicated, safe running paths.
45 active running clubs officially supported by mall management.
55 major running events hosted to date across the archipelago.
SM2SM Run 14: A Historic Milestone for Cebu Fitness
In the Queen City of the South, the SM2SM Run 2026 celebrated its 14th year by shattering previous attendance records. A staggering 15,500 runners participated in the race, which traditionally connects two of the region's most famous landmarks: starting at the seaside grandeur of SM Seaside City Cebu and culminating at SM City Cebu.
The demographic data from this year’s race tells an inspiring story of inclusivity. Women accounted for 40% of the total participants (approximately 6,200 runners), a record-breaking share for the SM2SM series. This shift highlights a broader national trend where more women are embracing long-distance running as a primary fitness pillar.
Adding to the excitement, the event showcased SM’s commitment to a greener future. One lucky finisher walked away with the grand raffle prize—a BYD Shark 6 electric pickup. This aligns with SM’s massive sustainability push; across more than 90 malls, SM has established the country’s largest EV charging network, offering free charging to help make electric mobility a practical reality for the everyday consumer.
Women’s Run PH: 16,500 Strong at SM Mall of Asia
While Cebu was buzzing, the capital was witnessing its own historic moment. At the SM Mall of Asia complex, 16,500 runners gathered for the 2026 Filipina CEO Circle (FCC) Women’s Run PH. Held in honor of International Women’s Day, the event was a powerful display of female empowerment.
The statistics for this race were even more striking: 90% of the participants (14,850 runners) were women. This represents one of the largest concentrated gatherings of female athletes in Philippine history. Now in its third year, with SM Supermalls as a co-presenter, the run has grown from a niche community event into a national movement promoting health, grace, and leadership.
The scenic, breeze-swept roads of the MOA Complex provided the perfect backdrop for the theme "Strength, Grace, and Honor." The event served as a reminder that the "soft life" and a "strong life" can coexist through the discipline of sport.
SM Active Hub: The Engine of Growth
Powering this nationwide momentum is the SM Active Hub, a dedicated wellness platform designed to nurture sports communities. The Hub ensures that the "race day" energy continues every day of the week. By providing well-lit, secure, and paved routes, SM allows running clubs to train in environments that are far safer than traditional city streets.
Whether you are training for a 5K or a full marathon, SM Supermalls provides the infrastructure—from post-run hydration spots and healthy dining options to secure parking and shower facilities in select locations.
More Than Just a Race
The success of this weekend proves that SM Supermalls is the natural home for the Filipino runner. By merging lifestyle, community support, and "maxed-out" race experiences, SM continues to deliver on its promise of being the "Mall of Firsts" and the most loved destination for every Filipino.
As the running community continues to grow, SM stands ready to expand its paths, host more clubs, and provide the ultimate stage for every runner to reach their finish line. All for you.
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