The honest truth: No one came out of the COVID-19 pandemic in quite the same way. The pandemic was an isolating period of self-discovery, emotional growth, and life-altering realizations. It changed people, and in the process, it shaped the way so many of us view ourselves and the world around us.

Because of this, consumer tastes and behaviors have shifted. Where in a pre-pandemic world, people often spent on luxuries and experiences that allowed them to celebrate their accomplishments, studies show that consumers now want a different experience, one that is kinder and more embracing of the changes that each individual had gone through in the past 2 years. People are now prioritizing their personal wellness and supporting products and services that champion growth.

As consumer tastes have shifted, brands are starting to adapt to these changes. And true to its foundational commitment to make people happy, SM is ready with a host of new offerings as the entire brand is poised for a refresh this year.

“The history of SM Supermalls is one that has been built on innovation and change to serve the needs of millions of Filipinos,” says SM Supermalls President, Steven Tan. “We’ve been with our customers through their every milestone for almost four decades. And we are committed to always changing, always growing with our customers in the years and decades to come.”

Watch the video for more story : HERE.

SM Supermalls: Welcoming Every Change in You

SM continues to stay true to its mission to provide Filipino families with a fun and engaging in-mall experience so they can go home with a smile on their faces.

There will always be a plethora of experiences for each person who comes through SM’s doors. This is true for the various personalities that emerged during the pandemic; from eco-warriors and Plantitas to health buffs and sports personalities who embraced biking, healthy eating, and home gyms, and bakers and homemakers who turned their passion projects into small businesses.

“I believe that now more than ever, it is important to recognize the new changes to our world,” adds SM Supermalls President Steven Tan. “And people are continuing to grow as they invest in experiences that uplift their lives.”

Ushering the Future with the Transformation of SM Supermalls

In the next few months, Filipinos across Luzon, Visayas and Mindanao will get to experience the wellness-oriented and sustainability-driven transformation of SM Supermalls with a host of new and exciting activities. These include paw parks for pet moms and dads, al fresco dining areas for hangout groups, plant hubs for eco-enthusiasts, bike facilities for the growing cycling community, co-working spaces, experiential retail, blockbuster and larger-than-life cinema escapades and so much more. 

As SM’s brand refresh campaign ushers in a newness to the Philippine mall experience, curious visitors, foodies, friends and families will have much to rediscover. So come on in, you’re always welcome here! 

For more information, follow SM Supermalls on Facebook: https://www.facebook.com/smsupermalls to experience what’s new in any SM Supermall near you today!

Twenty years ago, high school student Rizaly Lim and her four siblings would watch in awe every time they pass by the construction of the first SM City in her hometown Sta. Rosa, Laguna.  All five children, packed in the tricycle their father rides for a living, were all excitedly looking forward to happy family weekends they would be spending at the huge mall.

Today, after graduating Summa Cum Laude through a scholarship from SM Foundation, Rizaly is now a Certified Public Accountant (CPA) working as Accounting Manager for the head office of SM Prime Holdings, a leading property developer in the Philippines and Southeast Asia. 

From SM Foundation scholar to SM Prime accounting manager

At a young age, Rizaly was headstrong about getting her family out of poverty. She shares, “My father was the only one who worked for our family, and because we were a large family, his daily earnings as a tricycle driver were never enough.”

Rizaly finished high school at the Balibago National High School as class valedictorian in 2005 and was already sending applications for other college scholarships when her teacher asked the top 10 students to go to SM City Sta. Rosa for an interview with SM Foundation.

“Sa umpisa, hindi po ako naniwala kasi bago pa lang sa amin noon ang SM City Sta. Rosa,” she recalls. She proceeded of course, driven by the one goal of finishing college and helping her family. “Gusto ko rin po makapag-aral at makapagtapos noon. Maka-work at makatulong sa family.”

A few exams and interviews later, SM Foundation, Inc. (SMFI) went to visit her and her family at home to inform them that she will be receiving a full scholarship with monthly allowance until she finishes her course.

In 2010, Rizaly graduated summa cum laude with a Bachelor of Science Degree in Accountancy. She went on to pass the Philippine CPA Board Exams on first try in October 2010. The assistance of SMFI, she said, went beyond tuition and allowances. “With full scholarship grants and monthly allowances, as well as the opportunity to work at SM Store during our summer and Christmas vacations, the SMFI scholarship has enabled me to help my family financially.”

“I am the master of my fate”

While other parents were buying their college kids the latest Nokia phone back in the summers of 2000’s, Rizaly’s father gave her and her siblings weekly assignments to accomplish during the summer vacation. “Our late father instilled in us the love of reading and the value of studying,” she shared. “During summer, he would assign us English words and their meanings to memorize and asked us to recite these to him.“ 

Then there's the memorization of motivational poems and speeches, one of which stuck with her for life: “It matters not how strait the gate, how charged with punishments the scroll, I am the master of my fate, I am the captain of my soul.” She shared that this last stanza of “Invictus” by W.E. Henley had kept her motivated to look past the limitations of her circumstances and focus on her personal goals.

Career at SM

SM Foundation was established in 1983 by Henry Sy, Sr. and Felicidad T. Sy as the heart of the SM group. It has established programs that are focused on nurturing and caring for underserved communities where SM is present. It supports and empowers host communities through education, healthcare, shelter, disaster response, sustainable agriculture, and care for persons with special needs.

To date, SM Foundation has assisted more than 8,000 college and technical/vocational students, and has donated over 100 school buildings with a total of 334 classrooms built across the country.

Nurturing the graduates extends beyond the classroom as SM Foundation also provides job opportunities across the different companies of the SM group. The foundation organizes a Career Fair specifically designed for its scholars. 

From the Career Fair organized by SM Foundation, Rizaly was able to get job offers from three companies – among which was SM Prime Holdings, one of the largest integrated property developers in Southeast Asia that offers innovative and sustainable lifestyle cities with the development of malls, residences, offices, hotels and convention centers. It is also the largest, in terms of asset, in the Philippines.

I still want to level up

“I haven't accomplished much yet, but I value what I have already accomplished and received so far,” said Rizaly, referring to the highest honors she has received in high school and college, becoming a CPA, and being promoted to manager in within only a few years of her work at SM Prime.  “These are just a few of the accomplishments for which I will be eternally grateful. I'm also proud of my daily achievements at work, such as fulfilling particular duties assigned to me. They make me happy and proud of myself, and they inspire me to do better.”

 “Ang mga dating pinapangarap ko lang, nagagawa ko na ngayon,” Rizaly said as she related how she has been able to travel to Taiwan for vacation and do the tri-city tour of Thailand, Vietnam and Cambodia. But her biggest dreams, she said, remain centered on her family: to provide better for her family by sharing with them what she has now. “Nothing is simple. Nothing is easy. Hindi ko naman to straight line lang na na-achieve. Life is full of challenges. Just stay strong, keep the faith and always give your best effort.” 

Doing beauty differently is what Avon has been advocating for 135 years.

This year, the #1 direct-selling beauty brand strengthens this movement during this year’s Pride Month, which annually celebrates the LGBTQIA+ community, alongside their stories and experiences.

Avon Philippines, in partnership with comic artist Hulyen (@hulyen), produced a three-part comic series that illustrates Beauty for All, Avon’s advocacy that puts the spotlight on democratic beauty not just for women, but for everyone—regardless of sexual orientation, gender identity, and/or expression.

“I think everyone deserves to celebrate their own version of beauty especially if it makes them feel good about themselves,” shares Hulyen. “It’s really great that a major beauty brand like Avon is rallying behind this advocacy because it encourages you to be yourself and celebrate what makes you you.”

Each strip depicts issues faced by the LGBTQIA+ community. The comics were distributed to hundreds of thousands of Avon representatives in more than 190 branches across the Philippines, encouraging them to learn more and understand better the LGBTQIA+ community.

In this scene, an individual struggles to remember the various labels in the queer spectrum. A friend reassures her that it’s important to be open about learning new things.

It also provides context that Sexual Orientation, Gender Identity and Expression (or SOGIE, for short) goes beyond just the girl, boy, bakla, and tomboy that most Filipinos are more familiar with.

Another comic depicts a queer person who “magically” transforms into her true self when she’s with her friends. This has become a common experience with LGBTQIA+ individuals all over the world. According to Stonewall, only 46 to 47% of queer-identifying individuals feel open and confident to share their sexual orientation or gender identity with their families. Likewise, allies of the community should help create safe spaces where queer individuals can open up and express their true selves. 

The last comic visualizes Avon’s commitment when it comes to promoting Beauty for All. It depicts an Avon representative who managed to provide quality beauty and self-care products for her customers, allowing them to truly enjoy their version of beauty no matter what their SOGIE.

“I have learned so much about Pride and how times are changing. It’s something new to me, but we have family and friends who are LGBTQIA+. Understanding them is a great way to show how much we respect them, and through these, I understand them even more,” Avon Representative Jennifer Limyu shares after reading the comics about the LGBTQIA+ community.

Max Closa, Avon Philippines’ Business Development Manager, welcomes Avon’s efforts to rally behind its employees in causes that involve them. “I'm so proud and thankful to be a part of a company who supports the LGBTQIA+ community. The changes might be gradual but it's already a huge step for us,” Closa shares.

In line with the advocacy, Avon Philippines also recently held a SOGIE Sensitivity Seminar for Associates at their main office. Miss Trans World 2020 Mela Habijan spoke at the event where she discussed SOGIE, the different issues the community is facing, and how one can be a better ally. The trans beauty queen, host, and actress also made a SOGIE explainer video. 

To further extend its efforts in inclusivity, Avon Philippines also supported members of Manila’s Drag community with various products like the Limitless collection (the first gender-free intimate apparel in the country). The company also reached out to the Home for the Golden Gays, which provides support and care facilities for elderly LGBTQIA+ people.

“Avon continues with its commitment to create a better world for everyone. With Avon, everyone can be brave, brazen, and beautiful all at the same time because Beauty is for All—and that is how it should be in the years to come,” Avon PR and Communications Lead Marion Limlengco says.

Visit www.avon.ph or like and check out Avon Philippines on Facebook and Instagram.

About Avon

Avon has been doing beauty differently for 135 years. Avon is a company that connects people, using the power of beauty to transform lives for the better. Millions of independent sales Representatives across the world sell iconic Avon brands through their social networks, building their own beauty businesses on a full- or part-time basis.  Avon stands for gender equality, and we believe in listening to women’s needs, speaking out about issues that matter and creating positive change. Through Avon and the Avon Foundation we’ve donated over $1.1billion, with a focus on tackling gender violence and breast cancer. Avon is part of the Natura & Co Group.  Learn more at www.avonworldwide.com.

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