Chronicles of a SAH-Nanay

Tuesday, February 10, 2026

SM Supermalls Brings February Job Fairs Nationwide, Making Job Search Easier for Filipinos

Passions of a SAHM February 10, 2026 0 Comments

SM Supermalls is making job hunting more accessible this February through its nationwide SM Job Fairs, creating meaningful employment opportunities for Filipinos across the country. Held in select SM malls, the monthly #SMJobFair series connects thousands of jobseekers with employers from key industries such as retail, services, logistics, manufacturing, food, real estate, and banking—making the application process faster, easier, and more convenient.

Turning Local Celebrations into Career Opportunities

Kicking off the month, SM Supermalls successfully launched its February job fair at SM City Cabanatuan on February 3, in celebration of the Banatu Festival and the city’s 76th founding anniversary. The event brought together 32 participating employers and nearly 1,000 jobseekers, with 90 applicants hired on the spot—a strong testament to the impact of integrating employment initiatives into community festivities.

By aligning job fairs with high-traffic local events such as festivals and holidays, SM Supermalls transforms mall spaces into community platforms that go beyond shopping and entertainment. These initiatives provide Filipinos with direct pathways to livelihood, career growth, and long-term opportunities—right in their most-loved SM destinations.

Flagship SM Group Job Fair at SM North EDSA

Culminating the month’s activities is the highly anticipated SM Group Job Fair on February 26 at SM City North EDSA, led by SM Retail. Known as one of the strongest hiring events in the SM Job Fair calendar, the event will feature employers from across the SM Group, including retail, food, logistics, real estate, and banking.

As the largest retail chain in the Philippines, SM Retail continues to champion a workplace culture where employees belong, thrive, and grow. Jobseekers can look forward to purposeful roles, meaningful career paths, and a culture that recognizes effort and potential—making it #SoMuchFun to build a career at #OnlyAtSMRetail.

One-Stop Job Application Made Easy

SM Job Fairs offer more than just job matching. To further support applicants, on-site government services are made available to help complete essential employment requirements in one convenient location. Participating agencies typically include the National Bureau of Investigation (NBI), Philippine National Police (PNP), Social Security System (SSS), and PhilHealth, helping jobseekers save time, money, and multiple trips.

From resume submission to on-the-spot interviews, applicants engage directly with employers—turning resumes into real conversations and opportunities.
February SM Job Fair Schedule

February 12 – SM City Taytay
February 13 – SM City Trece Martires
February 16 – SM City Olongapo Central
February 20 – SM City Legazpi
February 25 – SM City Davao
February 26 – SM City North EDSA
February 27 – SM Center Muntinlupa
February 27 – SM City Trece Martires
February 28 – SM Seaside City Cebu

Jobseekers are encouraged to bring multiple copies of their resumes and valid IDs. For updates and mall-specific details, follow SM Supermalls on social media and join the movement through #SMJobFair.

About SM Supermalls – Job Fairs

SM Supermalls, one of Southeast Asia’s leading mall developers, continues to bring employment opportunities closer to Filipinos through accessible job fairs nationwide. More than just venues, SM malls serve as platforms for empowerment—connecting talent to opportunity, strengthening workforce development, and supporting inclusive economic growth through strong partnerships.

A day filled with hope, handshakes, and hiring.

Your Hard Launch–Worthy Drops at SM Supermalls in the Metro

Passions of a SAHM February 10, 2026 0 Comments

The year 2026 has officially begun—and it’s already shaping up to be a year of bold moves, fresh starts, and long-planned goals finally coming to life. This isn’t a soft reset or a quiet beginning; it’s a hard launch into a year filled with confidence, self-expression, and unforgettable experiences.

Across your most loved SM Supermalls in Metro Manila, exciting new lifestyle, fashion, fitness, and wellness concepts are opening their doors. These are stores and spaces designed to fit seamlessly into your everyday routine—giving you more reasons to step out, explore, and live your best life this 2026.

Whether you’re upgrading your daily essentials, building new habits, or finding places that help you express who you are, SM Supermalls has something new for you. So go ahead—walk in with intention and walk out with your best self.

Upgrades People Will Notice

Some upgrades don’t need an announcement—they speak for themselves. Whether it’s the way you smell, the atmosphere of your home, or the polished ease of your everyday look, these are the changes people instantly see.

Bath & Body Works – SM North EDSA

Located at Level 2, City Center, the newly refreshed Bath & Body Works brings crowd-favorite scents, self-care essentials, and body care staples that keep you feeling fresh through every busy day.

The highlight? The White Barn section—your new destination for premium home fragrances. From calming candles to sophisticated room scents, White Barn elevates your space with aromas that instantly shift your mood and ambiance. If you want your room to feel more put-together in seconds, this is the upgrade that does the job.

Moments You’ll Want to Show Off

Not all memories belong in your camera roll—some deserve a spot on your wall.
Beyond Studio – SM City Fairview

Making its debut at Centralwalk Basement, Beyond Studio is the first of its kind in SM Supermalls. This self-shoot photography studio lets you turn simple moments into tangible keepsakes.

Whether it’s a milestone photo, a creative shoot, or a fun print for your desk, Beyond Studio transforms your casual snapshots into frame-worthy photographs. It’s picture-perfect content you’ll actually want to print, keep, and display—not just post.

Activities You’ll Proudly Keep Coming Back To

These aren’t one-time trial hobbies—they’re the kind of activities you’ll commit to because they make you feel good, inside and out.
Prime Golf – SM Podium

Located at Level 5, Prime Golf brings the first premium golf simulator in SM. Whether you’re a first-timer or a seasoned player, it’s the ideal place to refine your swing, enjoy competitive games with friends, and immerse yourself in the sport—all while enjoying premium dining.

2026 is the perfect year to unleash your athletic side—and Prime Golf makes it easy and exciting.

Lulou Wellness – SM Podium

Also new at Level 4, Lulou Wellness is your fresh start for a healthier 2026. Designed for adults who take their routines seriously, this wellness space focuses on movement, balance, and long-term health. Work up a sweat, strengthen your core, and build fitness habits you’ll proudly keep all year long.

Happiness You’ll Want to Display

Sometimes the small things spark the biggest joy.

POP MART – SM Aura Premier

Now open at the 2nd Level, POP MART brings its first location in BGC to SM Aura—perfect for collectors and fans of the iconic blind box craze.

Unboxing your favorites, displaying your finds, and growing your collection? That’s happiness you won’t want to hide. These collectibles add personality to your space and deliver little pockets of joy every time you look at them.

Your Hard Launch Starts Here

With new stores, new experiences, and new concepts opening across SM Supermalls, your everyday life gets a major upgrade. From errands and quick stops to weekend plans and after-work spontaneity, there’s always something new to walk into, try out, and enjoy.

Follow @smsupermalls on social media or visit www.smsupermalls.com to stay updated on what’s fresh and what’s coming next.
#NewEraOfSMSupermalls — All For You

A bold new era is here at SM Supermalls. Through Evolving Finds, SM continues to curate the best in dining, retail, entertainment, and lifestyle—crafted for communities, families, and everyday Filipinos.

As SM grows, its commitment to sustainability, community empowerment, and meaningful experiences remains at the heart of everything. Because at the mall you love most, everything SM does is all for you.

SM amplifies grassroots ice sports development through third hosting of SEA Trophy

Passions of a SAHM February 10, 2026 0 Comments

Largest Athlete Participation and Philippines’ Best Medal Haul Signal a Growing Pool of Future Skating Champions

SM Supermalls continues to cement its role as the home of Philippine ice sports as it proudly hosts the 2026 Southeast Asian (SEA) Open Short Track Speed Skating Trophy for the third consecutive year. With the competition returning to the Philippines, SM highlights the country’s momentum in the international ice sports arena—an opportunity the mall operator hopes will accelerate the development of young Filipino skating talent.

The SEA Trophy, designed as an entry-level international short track speed skating competition, provides an accessible yet highly structured training ground for athletes who are beginning to compete on the world stage. It has become an essential stepping stone for skaters seeking international exposure, professional experience, and opportunities to measure their skills against fellow athletes across Asia.

“We are thrilled with the results of this year’s SEA Trophy,” said Joseph Silva, Senior Assistant Vice President for SM Skating. “Since the tournament’s inaugural run, participation has grown year after year. This 2026 edition marks our highest turnout and the Philippines’ strongest medal haul yet. Coupled with the surge of interest in ice sports following our recent SEA Games victories, we see this as a pivotal moment to spotlight the potential of our young, emerging athletes.”

Record Participation: 90 Athletes and a Strong PH Finish

On its third Philippine staging, the SEA Trophy recorded its largest athlete turnout to date, with 90 skaters aged 6 to 24 representing:

Philippines
Vietnam
Thailand
Singapore
Hong Kong
China
India
Indonesia

Team Philippines celebrated an exceptional performance, securing a total of 29 medals:

12 Gold
11 Silver
6 Bronze

According to Nikki Cheng, President of the Philippine Skating Union, most participants are at the early stages of their competitive careers. “These young athletes gain more than medals—they gain exposure, confidence, and a chance to compete in a professional arena. Facing regional athletes exposes them to different skating styles and raises their standard of performance,” she explained.
SM as the Home of Ice Sports in the Philippines

SM has long been a steadfast advocate of ice sports, serving as the home of the SEA Trophy since 2023. This year’s event was held at the Olympic-sized rink of SM Skating Mall of Asia, one of the country’s premier and most established ice sports venues. The competition was organized by SM Skating and the SM Sports and Leisure Center (SLC), with support from the International Skating Union (ISU) and the Philippine Sports Commission (PSC).

The SEA Trophy is more than a tournament—it is a development platform that promotes:

Global participation in ice sports
Athlete skill progression
Coaching development
Cross-border collaboration
International exposure for emerging skaters

“Beyond providing world-class skating facilities, SM understands that true athletic growth happens when athletes face global competition,” Silva shared. “Events like the SEA Trophy challenge them, sharpen their discipline, and strengthen values like sportsmanship and camaraderie—qualities shaped only on the ice.”
A Launchpad for Future Champions

SM’s long-term investment in ice sports continues to produce promising athletes. SEA Games podium finisher Hans Buemio, who began skating at SM’s rinks as a child, is now the first Filipino homegrown speed skater to qualify for the ISU Junior World Cup series. He is already gearing up for his next international appearance in Utah.

Other emerging athletes have also thrived through the SEA Trophy. One standout is Bingzhen Dai, a Chinese skater who has been training at SM Skating facilities for two years and is a product of the tournament’s athlete development pipeline.

Silva hopes these athletes represent only the beginning: “With SM, our skating community will always have a home—one that provides inclusive, accessible, and world-class pathways for athletes to grow. Through the 2026 SEA Trophy, we look forward to discovering future champions and showcasing Filipino excellence to the world.”

Pursuit of a more biker-inclusive SM yields Record-breaking 36 wins from DOTr, Mobility Awards

Passions of a SAHM February 10, 2026 0 Comments

When the COVID-19 pandemic brought the Philippines to a standstill, one of the most deeply felt disruptions was the sudden halt of public transportation. With strict social-distancing measures in place, millions of Filipinos lost access to everyday transport options that once enabled them to work, buy essentials, and reach vital services. In the absence of jeepneys, buses, and trains, biking quickly became a lifeline—empowering households to move safely and independently amid mobility restrictions.

Recognizing the urgency to support both its customers and surrounding communities, SM Supermalls stepped forward with a strong commitment to advancing Active Mobility in the Philippines. What began as a crisis response organically evolved into a long-term sustainability initiative. Today, SM Supermalls is regarded as one of the country’s most consistent and extensive advocates of bike-friendly spaces, with comprehensive programs implemented across all of its malls nationwide.

This commitment culminated in a historic milestone at the 2025 Mobility Awards, where SM earned an unprecedented 34 citations for its industry-leading efforts in promoting safe, inclusive, and sustainable travel.

From Pandemic Support to a Nationwide Bike Movement

“What began as a heartfelt initiative to support bikers during COVID has now become an integrated bike program spanning every single SM mall in the country,” shared Joaquin San Agustin, SM Supermalls Executive Vice President for Marketing. “Active Mobility plays a crucial role not just in preserving the environment but in enriching the lives of every Filipino. As part of our mission, SM will continue creating spaces where movement is safe, accessible, and inclusive for everyone.”

The early days of lockdown highlighted a clear need: safe passages and parking for cyclists who depended on their bikes for groceries, medicine, and work. Responding to this, SM Supermalls—together with its Corporate Social Responsibility arm SM Cares, its mall operations teams, and thriving local biking groups—ramped up efforts to create a supportive ecosystem for cyclists.

Building a Bike-Friendly Philippines Through Collaboration

According to Mina Kahn, SM Division Head and Assistant Vice President for Transportation Management, “It started with us setting up parking spots exclusive to bikes to help cyclists who relied on SM for essentials. When their numbers tripled even after lockdown, we knew we had to do more.”

This led to a nationwide replication of bike-friendly infrastructure, including:

Secure bike parking areas
Repair stations equipped with essential tools
Cushioned bike racks using upcycled tires
Integrated, intuitive bike lanes surrounding mall properties
Signages and markers for safer cycling routes
Community activities and events promoting the cycling lifestyle

Cycling groups also embraced SM malls as hubs for gatherings, fun rides, and weekend meetups. Many mall tenants even adjusted operating hours to accommodate early-morning cyclists—further proving how biking had become not just a mode of transport, but a lifestyle embraced by Filipinos.

SM’s Award-Winning Impact on Active Transport

SM’s ongoing initiatives led to 34 Mobility Awards in 2025, including:

1 Gold Award
11 Silver Awards
22 Bronze Awards

These honors reaffirm SM’s leadership in shaping sustainable mobility nationwide. The Department of Transportation (DOTr) also recognized SM for driving innovation in active transport through its Pedal Power 2025 initiative and its Sustainable Mobility and Bike-Friendly Program, both honored as notable contributions from the private sector.

Filipino Creativity and Sustainability Shine at the National Trade Fair at SM Supermalls

Passions of a SAHM February 10, 2026 0 Comments

Filipino creativity took center stage as micro, small, and medium enterprises (MSMEs) showcased eco-friendly, design-driven, and proudly local products at the National Trade Fair held at SM Megamall, reinforcing the growing movement to support homegrown brands across the country. The event gathered entrepreneurs, shoppers, and partner organizations in a vibrant celebration of innovation, sustainability, and Filipino talent—proving once again that local enterprises are a powerful force in the national economy.

Visitors explored a diverse selection of locally made furniture, fashion, accessories, and handicrafts, each booth offering a unique story of passion, perseverance, and craftsmanship. From sustainable materials to culturally inspired designs, the fair highlighted how Filipino MSMEs continue to evolve—embracing responsible production while maintaining creativity and authenticity in every product.

Supporting MSMEs Through Community and Collaboration

The National Trade Fair at SM Supermalls served not only as a marketplace but also as a platform for meaningful connections. MSME owners engaged directly with customers, allowing shoppers to learn about the inspiration, process, and values behind each brand. This direct interaction strengthened trust, expanded market reach, and created long-term relationships that go beyond a single purchase.

Strong community participation throughout the event reflected the increasing public support for local enterprises and sustainable Filipino brands. Shoppers showed enthusiasm for discovering unique, locally made finds, recognizing that every purchase contributes to livelihood generation, cultural preservation, and economic growth.

Sustainability Meets Filipino Ingenuity

Sustainability remained a key theme throughout the fair. Locally crafted furniture, eco-conscious fashion pieces, and handmade accessories demonstrated how Filipino MSMEs are responding to global calls for responsible consumption. By using recycled, indigenous, and ethically sourced materials, these enterprises showed that innovation and sustainability can go hand in hand.

In partnership with the Department of Trade and Industry (DTI), SM Supermalls also championed indigenous tribes, whose intricately handcrafted furniture, bags, apparel, and accessories showcased generations of artistry and cultural heritage. These collaborations help elevate traditional craftsmanship while providing indigenous communities with sustainable income opportunities and broader market access.

Strong Partnerships Fuel MSME Growth

Representatives from partner organizations and industry leaders came together during the event to reaffirm their shared commitment to empowering MSMEs through collaboration and community-driven initiatives. Strong partnerships between the private sector, government agencies, and media organizations continue to open doors for Filipino entrepreneurs—creating platforms that encourage innovation, resilience, and long-term business growth.

The dynamic energy of the National Trade Fair reflected the increasing momentum behind MSME development nationwide, with events like these serving as catalysts for inclusive economic opportunities. By nurturing local talent and providing accessible venues for exposure, SM Supermalls remains a key supporter of Filipino entrepreneurship.

Celebrating NakakaLocal: A Nationwide Movement

Adding to the celebration was Philstar Media Group’s NakakaLocal Bazaar at SM Seaside City Cebu, which featured colorful festivities and a takeover of proudly Filipino brands. The celebration of local excellence continues next at SM City Baguio from February 27 to March 1, inviting more communities to experience the best of Filipino creativity and craftsmanship.

As entrepreneurs, partners, and shoppers come together in these curated bazaars, the message is clear: supporting MSMEs means investing in innovation, sustainability, and the future of Filipino talent. With strong community backing and collaborative efforts, Filipino enterprises continue to thrive—locally made, proudly Filipino, and ready for the world.

Monday, February 9, 2026

Philippine International Pyromusical Competition 2026 delivers a bigger, maxed out experience at SM Mall Of Asia

Passions of a SAHM February 09, 2026 0 Comments

The Philippine International Pyromusical Competition 2026 returns—and this year’s edition is bigger, brighter, and more explosive than ever. Happening at the iconic Seaside Boulevard of SM Mall of Asia, the country’s premier fireworks competition transforms into a fully maxed-out experience built for how Gen Z hangs out, captures memories, and shares them online. With massive crowds, world-class pyrotechnic shows, and a festival-like atmosphere, this year’s Pyromusical raises the bar for entertainment in Manila.

A Global Pyromusical Showdown Like No Other

The 2026 edition promises an elevated spectacle, featuring high-impact fireworks displays synced to powerful music and immersive soundscapes. Each night brings a world-class duel between leading pyrotechnic teams from around the globe, pushing creativity and precision to new heights.

Expect bigger bursts, cleaner timing, and show-stopping sequences designed to light up the Manila skyline. These fireworks are crafted not just for the sky but for the camera—perfect for social media, vlogs, and reels. Every participating country fights for the title of Best Pyromusical Display, delivering unforgettable moments that radiate main-character energy.

More Than Fireworks: It’s a Full Night-Out Experience

This year’s Pyromusical is not just a fireworks event—it’s a weekly lifestyle experience. Friends and families come early to walk the MOA Seaside strip, enjoy dinner, shoot content, and soak in the vibrant night scene. The fireworks may be the highlight, but the entire evening becomes a story worth sharing.

The vibe is youthful, energetic, and social—built for repeat weekends rather than a one-time visit. Whether you’re coming for the visuals, the food, the ambiance, or the company, every show night feels like a reset and a celebration rolled into one.

Why SM Mall of Asia Is the Ultimate Pyromusical Venue

As one of the country’s most visited lifestyle destinations, SM Mall of Asia continues to be the top choice for Gen Z, families, barkadas, and tourists. With its spacious waterfront, convenient access, and endless lineup of restaurants, cafés, and entertainment spots, MOA offers the ideal setting for shared experiences.

Families turn the Pyromusical into a yearly tradition. Friend groups make it their weekend plan. Content creators turn it into their stage.

To complement the fireworks, MOA features a wide variety of dining options including RICO'S LECHON, HAIDILAO, RACKS, ITALLIANI’S, MODERN SHANG, WATAMI, OLIVE GARDEN, YAKINIKU LIKE, PEPPER LUNCH, GERRY’S GRILL, TGI FRIDAYS, MESA, HOSHINO, KIWAMI, BULGOGI BROTHERS, LECHONERIA, DONG WON, BBQ CHICKEN, TAJIMAYA, JATUJAK, DESSERT 39, and many more—perfect for pre-show dinners or late-night bites.

Official Pyromusical 2026 Schedule

Here are the world-class fireworks matchups lighting up the SM MOA skyline:

February 21: Opening Exhibition
Philippines and Hermanos Caballer (Spain)

February 28: Canada vs. Steffes Olig Feuerwerke (Germany)

March 7: LUX Factory (France) vs. Martarello SRL (Italy)

March 14: Pirotecnia Minhota (Portugal) vs. Pyrotex Fireworx (United Kingdom)

March 21: Polaris Fireworks (China) + Closing Exhibition by the Philippines

A World-Class Philippine Event

The Philippine International Pyromusical Competition 2026 proves once again why the Philippines is a global destination for large-scale lifestyle events. With bigger crowds, bigger moments, and unmatched energy, SM brings Everything for You—delivering a fully maxed-out experience only SM Mall of Asia can offer.

Get ready to witness the sky come alive. This is the Pyromusical 2026. This is where memories light up the night.

SM Job Fairs Kick Off 2026 Strong with Nationwide Jobs, Upskilling, and Career Opportunities

Passions of a SAHM February 09, 2026 0 Comments

As the Philippines enters a new year filled with promise and possibility, SM Supermalls continues to champion accessible employment opportunities for Filipinos across the country. Following a landmark year of impactful hiring initiatives, the success of SM Job Fairs in 2025 proves one thing: when public-private sectors come together to empower communities, lives change.

In 2026, SM Supermalls strengthens this commitment even further—ushering in bigger opportunities, wider reach, and a more energized push to connect job seekers to meaningful careers through its nationwide job fair program.

A Powerful 2025: Real Outcomes, Real Impact

The year 2025 demonstrated how SM Supermalls has evolved traditional recruitment events into a full-scale career development ecosystem. These job fairs brought employers, government agencies, training partners, and thousands of job seekers together—all inside safe, accessible, community-centered SM malls.
2025 Performance at a Glance

198 job fairs nationwide
117,000+ job seekers connected to potential employers
6,000+ hiring companies across various industries
15,000+ hired-on-the-spot

These numbers reflect more than statistics—they represent lives empowered, families supported, and futures strengthened. With partners such as DOLE, PESO, and prestigious employers including BDO, Coca-Cola, and SM Supermalls, the program delivered real and sustainable employment outcomes.

Beyond direct hiring, SM Job Fairs also expanded their reach through skills training, digital upskilling booths, government services, and youth career pathways—ensuring job seekers gain the long-term competencies needed for a rapidly evolving job market.

Zamboanga Opens 2026 With a Major Job Fair

SM is wasting no time jumpstarting 2026. Leading the new year’s lineup is SM City Zamboanga, hosting an exclusive two-day Job Fair on January 16–17, 2026, from 9:00 AM to 4:00 PM at the Zamboanga City Coliseum.

Organized in partnership with:

Public Employment Service Office – Zamboanga City (PESO)
Department of Labor and Employment Region IX (DOLE IX)

The event will offer 400+ job openings from 20+ employers in:

Retail
Food & Beverage
Customer Service
Operations
Support Services

Strong early interest signals how essential and anticipated this event is. Over 4,000 pre-registrants have already signed up through PESO, and more than 5,000 applicants are expected to attend.

The previous SM Zamboanga exclusive job fair drew massive crowds—proof of the city’s rising economic activity and the community’s trust in SM Supermalls as a gateway to job opportunities close to home.

With the empowering message “Start strong. Find what fits. Your future begins at SM,” applicants are encouraged to align their career choices with their skills, ambitions, and long-term goals. On-the-spot interviews and face-to-face conversations with employers will once again take center stage, promising another record-breaking turnout.

More Job Opportunities Coming in 2026

Building on the momentum of 2025, SM Job Fairs in 2026 will continue to bring together thousands of employers and job seekers across dozens of SM malls nationwide. Each event is designed to:

Increase access to quality jobs
Provide inclusive hiring platforms
Support workforce development
Strengthen public-private partnerships
Empower Filipinos in every region

SM Job Fairs remain a powerful driver of economic mobility—connecting communities to sustainable livelihood opportunities, one mall, one city, and one job seeker at a time.

About SM Supermalls – Job Fairs

Celebrating 40 Super Years of Evolving With Every You, SM Supermalls—one of Southeast Asia’s largest mall developers—has transformed job fairs into a personal, inclusive, and accessible experience. With 88 malls nationwide, SM bridges the gap between Filipino job seekers and reputable employers—supporting fresh graduates, career shifters, OFWs, experienced professionals, and more.

More than a retail destination, SM Supermalls is a platform for empowerment, helping uplift communities through employment, skills development, and collaborations that fuel inclusive economic growth.

In 2026, take the first step toward a better future.

Start strong. Find what fits. Your future begins at SM.

A Bangin’ Start to 2026 in Cebu at SM Supermalls

Passions of a SAHM February 09, 2026 0 Comments

The New Year marks the perfect moment to embrace a bigger, bolder chapter—one filled with blazing-hot adventures, fresh beginnings, and unforgettable experiences. As we officially close the door on 2025 and welcome the clean slate of 2026, SM Supermalls is ready to take your celebrations to a whole new level. This year, Cebu gets its newest crown jewel in retail, dining, and lifestyle: SM J Mall, the newest must-visit destination for trendsetters, shoppers, and explorers alike.

Whether you're craving a major style upgrade, searching for unique lifestyle finds, or simply looking to ignite your year with vibrant energy, SM J Mall Cebu is your go-to hub for everything trendy, exciting, and delightfully unexpected.

Trendy Finds and Explosive Surprises at KKV

Kick off 2026 with a shopping spree at KKV, the newly opened lifestyle haven turning heads across Cebu. This vibrant store is packed floor-to-ceiling with trending essentials—from beauty and skincare must-haves to tasty snacks, aesthetic stationery, clever gadgets, and eye-catching accessories. Every visit feels like a treasure hunt, making it the perfect spot for young shoppers and the young-at-heart. If you want a flash-worthy New Year find, KKV is the place to be.

Megawatt Glam With Clube Melissa
Nothing says “new year, new you” better than a standout pair of shoes. Step into 2026 with cosmopolitan flair with Clube Melissa’s chic lineup: jelly flats, heels, sandals, and iconic silhouettes that blend fashion, comfort, and durability. Whether you're heading to work, a night out, or a weekend adventure, Clube Melissa ensures you walk into the year with confidence and glam—from the ground up.

Full-Charge Adventures With WIWU
Power through the year fully charged with WIWU’s sleek and stylish gadgets. From high-capacity power banks to reliable cables and quirky mobile accessories, WIWU helps extend your devices’ battery life and your personal style. It’s the ultimate stop for tech-savvy shoppers gearing up for a productive and adventure-filled 2026.

Sweet, Show-Stopping Celebrations at Conti’s
Every handaan deserves a centerpiece—and nothing delivers a sweet explosion like Conti’s signature cakes. Celebrate with beloved favorites like Pistachio Crunch and Mango Bravo, or bring home their well-loved pastries as pasalubong. For every Filipino looking to make gatherings extra memorable, Conti’s is a must-visit stop at SM J Mall.

Carmen’s Best: Premium Ice Cream Made Sweeter
Here’s a treat Cebuanos won’t want to miss—Carmen’s Best is now open! Dive into their creamy, handcrafted ice cream made from high-quality ingredients and indulgent flavors. It’s your new go-to dessert fix after a long day of shopping and strolling around SM J Mall.

Coming Soon: New Stores to Amp Up Your 2026 Adventures
The excitement doesn’t stop there. SM J Mall is gearing up to welcome more crowd-favorite brands, giving you and your family more reasons to shop, play, and explore.

UGreen
Power up your gadgets with UGreen’s fast chargers, power banks, hubs, and accessories—designed for nonstop celebrations and year-round productivity.

WATCHprofile
Opening soon, WATCHprofile lets you customize watches and digital timepieces—perfect for those who want to capture every moment in style.

Wilson
Sports lovers, get ready! With Wilson’s lineup of tennis, basketball, and baseball gear, you can elevate your athletic game and embrace an active, high-energy year.
2026 Is Your Year to Thrive—With SM Supermalls Leading the Way

Repeat after us: 2026 is YOUR year. As your tastes evolve, SM Supermalls evolves with you—offering curated finds, exciting new stores, immersive experiences, and lifestyle upgrades that help you embrace a bold new era. With SM J Mall Cebu as the newest shopping destination in the city, you have endless ways to ignite your style, fuel your creativity, and celebrate life’s biggest (and smallest) moments.

Shop, explore, and discover more reasons to love the New Year—only at SM Supermalls.

#NewEraOfSMSupermalls — All For You

In this exciting new era, SM champions Evolving Finds—uniting top brands, world-class dining, and modern lifestyle experiences. As SM continues to grow, its commitment to sustainability, community empowerment, and meaningful moments remains stronger than ever. At SM, we always strive to give you the best… because we’ve got it all for you.

Sunday, February 8, 2026

Feed Your Empty PET Bottles into SM’s New Green Recycling Machines

Passions of a SAHM February 08, 2026 0 Comments

As sustainability becomes a growing priority for Filipino communities, SM Supermalls continues to lead the way with innovative, accessible, and impactful environmental programs. This year, SM unveils one of its most exciting green initiatives yet—the new Green Recycling Machines (GRMs), designed to help shoppers easily recycle their empty PET bottles while contributing to nationwide waste-reduction efforts.

With millions of PET bottles consumed daily across the Philippines, proper disposal has become more important than ever. Through SM’s Green Recycling Machines, the country now gets a modern, user-friendly solution to minimize plastic waste—right where people shop, dine, and gather every day.

A Smarter, More Convenient Way to Recycle at SM Supermalls

SM’s Green Recycling Machines offer a seamless and rewarding experience for mallgoers looking to make an eco-friendly difference. No need for complicated segregation processes—simply bring your empty PET bottles, drop them into the machine, and let the system do the rest.

Each machine is equipped with:
Automated bottle recognition technology
Compaction mechanisms to reduce waste volume
Data tracking for collected plastics
User-friendly interface for quick transactions

Through these machines, SM aims to encourage more Filipinos—especially students, families, and everyday shoppers—to practice responsible disposal and embrace sustainable habits.

Supporting the Philippines’ Zero-Waste and Recycling Goals

Plastic pollution continues to challenge the nation’s ecosystems, affecting oceans, shorelines, and communities. SM’s Green Recycling Machines directly support national and local initiatives aligned with:

The Philippine Solid Waste Management Act (RA 9003)
Local government recycling and waste diversion programs
Private sector sustainability partnerships

By installing GRMs across its malls, SM Supermalls helps reduce landfill waste, improve recycling rates, and create a more circular economy where plastics are processed for reuse rather than thrown away.
How Your PET Bottles Make an Impact

Every PET bottle recycled through SM’s GRMs undergoes proper processing through accredited recycling partners. These bottles can be transformed into:

Recycled PET (rPET) flakes
Textile fibers
Eco-bricks
Packaging materials
Everyday consumer goods

This ensures that what you drop into the machine does not end up in landfills or oceans—but instead becomes part of sustainable manufacturing cycles.
A Greener Mall Experience for Every Filipino

SM Supermalls continues to champion environmental stewardship through programs such as:

Trash-to-Cash Recycling Markets
Plastic Waste Collection Drives
SM Cares Sustainability Programs
Environmental community events and partnerships

The Green Recycling Machines enhance this ecosystem, giving mallgoers more accessible and innovative ways to join the sustainability movement.

Whether you're dropping by for groceries, meeting friends, or spending the weekend with family, bringing your empty PET bottles and feeding them into SM’s GRMs is a small act with big impact.

Why Shoppers Love SM’s Green Recycling Machines

Aside from helping the environment, GRMs offer several benefits:

Convenience – Located inside malls you already visit
Innovation – Modern machines that make recycling fun and easy
Impact – Every bottle collected contributes to cleaner communities
Awareness – Encourages families and youth to adopt eco-friendly habits

This is sustainability made simple—because taking care of the environment should be easy and accessible to all.

Join the Movement Toward a Cleaner, Greener Philippines

The launch of SM’s Green Recycling Machines marks a bold step forward in bringing environmental responsibility closer to everyday life. By making recycling a regular habit, Filipinos contribute to a cleaner tomorrow.

So on your next visit to SM, don’t throw your PET bottles away—feed them into the Green Recycling Machine and be part of the positive change.

Together, let’s build a greener future—one bottle at a time.

Thursday, February 5, 2026

All for You Matcha Madness Hits SM Supermalls

Passions of a SAHM February 05, 2026 0 Comments

After the overwhelming success of its first-ever Matcha Fest at SM Mall of Asia last year, SM Supermalls is bringing the ultimate matcha celebration to more locations across the country. Bigger, better, and more immersive, SM Supermalls’ Matcha Fest 2026 invites matcha lovers to indulge in a thoughtfully curated festival that honors creativity, culture, and community—one vibrant cup at a time.

Designed as a platform where specialty cafés and local brands can connect with passionate matcha enthusiasts, Matcha Fest 2026 highlights the versatility and artistry behind the beloved Japanese green tea. From traditional whisked preparations to modern, inventive desserts and beverages, the festival offers an exciting exploration of matcha in all its forms. More importantly, it reinforces SM Supermalls’ vision of malls as more than shopping destinations, but as spaces for discovery, connection, and shared experiences.

As a gift to the growing matcha-loving community, SM Supermalls levels up the celebration with a festival packed with even more matcha goodness. Every detail—from participating brands to interactive activities—is carefully curated to create a welcoming space for longtime connoisseurs and curious first-timers alike.

First Stop: Cebu – SM J Mall (Upper Ground Level Atrium | February 1–15)
For the first time ever, Matcha Fest makes its way to Cebu at SM J Mall, bringing together a lineup of celebrated brands including Atelier Matcha, Your Daily Go Café, Kasa Brew, Celso’s Crib, No Bitter Feelings, Tsoko, DP Sweets, Oh Nata!, Ice Ice Baby, and Rampa Beads Bar. Festivalgoers can enjoy a wide array of matcha offerings—from creamy lattes and carefully whisked classics to indulgent desserts that showcase matcha’s depth and character.

Beyond tasting, guests can participate in interactive experiences such as Matcha Painting sessions and Make Your Own Matcha Workshops happening on February 7 and 11. The festivities culminate with “Love Beats with Moni-Moni” on February 14, blending music, creativity, and matcha for a truly memorable Valentine’s celebration.

Find Your Match-a at SM City Davao (Annex Event Center | February 1–10)
At SM City Davao, the festival takes on a romantic twist with “Find Your Match-a,” perfect for matcha-loving couples celebrating the month of hearts. Exhibitors such as Matcha Ureshi Bar, Matcha Baby, Thirty Third Café, Hey Matcha People, Matchanagi, Matcha Deux, Ms. Matcha, and more offer an impressive selection of flavors and styles. Guests can sip on bold Dirty Matcha blends for an extra caffeine kick, savor authentic Uji matcha lattes sourced from Kyoto, Japan, or explore tropical-inspired variations that add a local touch to this global favorite.

A Month-Long Matcha Treat at SM CDO Downtown (5th Level | February 6–28)
Matcha lovers in Cagayan de Oro can enjoy an extended celebration at SM CDO Downtown, where local tenants and cafés serve up matcha delights almost the entire month of February. Expect matcha-inspired sweet beverages, leche flans drizzled with matcha sauce, and other unique desserts that showcase the creativity of local food artisans.

Stylish Sips at SM Podium (2nd Level Atrium | February 5–8)

At SM Podium, Matcha Fest blends flavor with flair. Participating cafés such as Betcha! by Gaby Brews, Day Off Space, Hakone Matcha, Kokorobi Matcha, Kyoto House, Maison Midori, Matcha Folk, Shizu Matcha Bar, Take Five, and Whisk & Sip serve an exciting mix of matcha and hojicha creations. Guests can enjoy live DJ sets while browsing accessories, perfumes, and curated trinkets—making the experience as stylish as it is delicious.

More than a celebration of taste, SM Supermalls’ Matcha Fest is a tribute to creativity, culture, and the thriving local businesses that bring these flavors to life. It is a space where stories are shared, communities grow, and passions are discovered. Whether you’re a seasoned matcha enthusiast or a curious newcomer, Matcha Fest 2026 welcomes you to be part of a growing community united by love, curiosity, and all things matcha—only at your most loved mall, SM.

The Art of Self-Luvin’ with SM Supermalls

Passions of a SAHM February 05, 2026 0 Comments

Can you feel it? Love is in the air—but not the kind that sweeps you off your feet.
This time, it’s the kind of love that feels safe, warm, and comforting. The kind that feels like home. This Heart’s Day, we’re celebrating self-love—the kind that reminds you to slow down, breathe deeply, and show yourself the care you so freely give to others.

Hey, self-lovers—consider this your sign. A gentle nudge to pause, reset, and give yourself some well-deserved LUUUUV. Because love isn’t just about romance anymore; it’s about keeping your heart happy, your mind at peace, and your glow thriving from the inside out.

Through the soothing melodies of Olivia Dean, it really is easy to fall in love—especially with the one person who’s been with you through it all: you. And at your most-loved mall, self-care feels effortless. From beauty essentials to wellness must-haves, SM Supermalls is here to help you embrace the soft life—calm, confident, and effortlessly unbothered. So mark your calendars, set the vibe, and celebrate love your way, because #LuvIsYourVibeAtSM.

STEP 1: Cleanse Out Your Worries

Love needs room to breathe. Begin your self-LUV journey by starting fresh—letting go of stress, overthinking, and everything that’s been weighing you down. This is your moment to reset the energy and make space for a lighter, brighter version of yourself.

At Aivee Clinic, Heart’s Day becomes more than just a date—it’s a full reset. Elevate your glow and go beyond skin deep with doctor-led, science-backed treatments designed to help you feel renewed and confident. From customized facials to advanced skincare solutions, every visit is a step toward embracing a new era of self-care. Visit Aivee Clinic at the 5th Level, Mega Fashion Hall of SM Megamall, and let self-love begin at the core.

STEP 2: Treat Yourself to a Nail-Boosting Glow

Once the vibe is clear, it’s time for the glow-up—starting with the little details that instantly lift your mood. Sometimes, all it takes is a fresh manicure to remind you that beauty has always been part of you.

At French Tips Organic Nail Lounge, elegance meets intention. Located at SM Aura, this nail haven specializes in soft, natural designs using organic-focused formulas and a holistic approach to nail care. It’s self-care that looks beautiful and feels even better.
Other branches: SM Megamall, SM Podium

For a more playful, celebratory feel, head to Noon Talk Nail Lounge at SM Mall of Asia. With colors, finishes, and styles that reflect your personality, every manicure here feels like a personal milestone—fun, expressive, and unapologetically you.
Other branches: SM Megamall

Prefer minimalist chic? Ukiyo Beauty Bar at S Maison delivers understated elegance through curated hues and soft textures. Their manicure and pedicure services are thoughtfully designed to match your vibe—effortless, modern, and timeless.

STEP 3: Moisturize Your Spirit, Protect Your Vibe

The final step is all about locking it in—protecting your peace and nourishing your spirit. After all, self-love isn’t complete without guarding your energy and honoring rest.

Enhance your look with purpose at Ayumi Elite, where Japanese grooming techniques meet modern beauty. Known for expertly styled eyelash extensions, Ayumi Elite delivers an instant confidence boost at SM Aura.
Other branches: SM North EDSA, SM Mall of Asia, SM Podium

Complete your self-care ritual at The Spa Wellness on the 5th Level of SM Podium. From deeply relaxing massages to indulgent body treatments, this is where tension melts away and calm takes over. Walk out softer, stronger, and glowing—inside and out.

That’s the art of luvin’. And anyone with a heart would agree—it’s easy to feel the love when you choose yourself. With SM Supermalls, Valentine’s Day or not, there’s always room for care, calm, and a little indulgence.

This Heart’s Day, let #LuvIsYourVibeAtSM—your most-loved mall of firsts and evolving finds. Because we’re here to make your Saturday nights—and the rest of your life—filled with love.

Thursday, December 11, 2025

How SM Prime Is Shaping a Water-Secure and Climate-Resilient Future

Passions of a SAHM December 11, 2025 0 Comments

Water is one of the planet’s most essential yet increasingly limited resources. Across the Philippines, fast-growing cities are experiencing mounting pressure on their water supply as rapid urbanization, population growth, and climate change continue to stretch what local systems can provide. With these challenges becoming more complex each year, sustainable water management is no longer optional—it is a critical responsibility for businesses and communities alike.

For SM Prime Holdings, Inc. (SM Prime), one of Southeast Asia’s largest integrated property developers, this responsibility is embedded at the core of its operations. By prioritizing water efficiency and investing in long-term solutions, SM Prime aims to help secure a water-resilient future not only for its developments but also for the communities they serve.

Today, the company records a portfolio-wide water intensity of 0.44 m³/m²/year, a performance that surpasses efficiency standards upheld by some of the world’s leading sustainability benchmarks. This achievement reflects decades of continuous innovation and a commitment to responsible water use across SM Prime’s properties, including its network of SM Supermalls.

At SM Supermalls, every opportunity to reduce water consumption is maximized. The adoption of low-flow fixtures, efficient plumbing systems, and water-saving technologies ensures that unnecessary use is minimized without compromising comfort or convenience for mallgoers. Meanwhile, the recycling of air-conditioning condensate and treated process water significantly reduces reliance on freshwater sources. Some malls also incorporate systems that capture a portion of floodwater for non-potable use—an innovative solution that not only mitigates flooding but also transforms excess rainwater into a valuable resource.

In SM City Laoag, for instance, recycled non-potable water supports a wide range of daily operations—from landscape irrigation and cleaning to air-conditioning systems and toilet flushing. These integrated practices highlight how thoughtful engineering can deliver high-impact results at scale. In fact, the efficiency achieved by SM Supermalls means that for every square meter of mall space, millions of liters of water are saved annually—an outcome that reinforces the value of sustainable design and consistent conservation.

But the company’s efforts extend beyond infrastructure. SM Supermalls believes that cultural transformation is equally essential for lasting change. Through water education campaigns, sustainability programs under the SM Green Movement, and continuous awareness-building among tenants, employees, and mallgoers, SM nurtures a community that understands the importance of water conservation and actively participates in protecting this vital resource.

This mindset has been foundational for years. Even before the Clean Water Act was enacted in 2004, SM malls such as SM City North EDSA were already adopting water-saving systems and integrating green spaces like its iconic 400-meter Sky Garden—proof of the company’s long-standing commitment to sustainable development.

According to SM Supermalls President Steven Tan, “Our mall water management systems are already at par with some of the best in the world. We do this because we understand that every liter saved eases the pressure on local water resources and secures our operations for the long term.”

This commitment extends nationwide. At SM Seaside City Cebu, one of the country’s largest malls, recycled water supports essential functions including toilet flushing, cleaning, and landscaping—showcasing how water efficiency can be consistently scaled across diverse regions.

Beyond operations, the message of conservation is amplified through SM Cares, whose community-driven campaigns and visually engaging content resonate strongly with younger audiences, especially millennials and Gen Z. These initiatives reinforce the belief that sustainability is a shared responsibility—one where individual actions, when combined, create meaningful impact.

As Tan emphasizes, “When we combine all our actions as a community, no matter how big or small, we can all enjoy a water-resilient future.”

Through strategic innovation, education, and collaboration, SM Prime continues to prove that every drop truly makes a difference—and that a sustainable tomorrow begins with the choices we make today.

Metro Manila Food Spotlight: Best New Firsts and Flavors to Try Now

Passions of a SAHM December 11, 2025 0 Comments

Great meals don’t just fill you up—they invite you in, linger with you long after the last bite, and give you every reason to come back for more.

This season, SM Supermalls welcomes you to a bold new era of dining—one shaped by exciting flavors, global inspirations, and well-loved favorites refreshed for the modern foodie. Whether you’re in the mood for comfort, craving something indulgent, or simply looking for your next everyday go-to, this curated lineup of food destinations is here to spark joy, ignite curiosity, and shape memorable moments over good food.

From the depth of Japanese cuisine to the craftsmanship behind world-class coffee and chocolate, each first in this evolving selection brings something new to the table. And through every discovery, one thing remains true: at SM Supermalls, we continue to grow, innovate, and evolve with you—proving again and again that we’ve truly got it all for you.

A Journey Through Japan

When it comes to flavors that are both comforting and indulgent, authentic Japanese cuisine stands in a league of its own. This season’s handpicked spots offer everything from steaming bowls of ramen to delightful traditional sweets—each one bringing you closer to a true taste of Japan, right in the heart of Metro Manila.

Ramen Nagi
Located at the Ground Level, South Wing of SM Mall of Asia, Ramen Nagi delivers a bowlful of warmth with its rich tonkotsu broths, perfectly chewy noodles, and customizable toppings. Whether you’re loyal to their classic King variants or love a spicy kick, each bowl is crafted to be bold, satisfying, and unforgettable—making every slurp a comfort-filled escape.

Warabimochi
At the Lower Ground Level of SM Aura, the soft and silky Warabimochi brings a new kind of magic to dessert time. Dusted with nutty kinako or drizzled with luscious syrup, this beloved Japanese treat melts delicately on the tongue. Light yet indulgent, it’s the perfect sweet note for afternoons or after-meal cravings.

Poured to Perfection

For many, coffee and tea are more than drinks—they’re rituals, pick-me-ups, or tiny pockets of calm throughout the day. These beverage spots elevate every cup with dedication, precision, and artistry.

CHAGEE
Making its Philippine debut at the 2nd Level, City Center of SM City North EDSA, CHAGEE brings a refreshing take to tea culture. Cool, creamy, and brewed exactly right, their beverages blend tradition with fun. Whether you’re unwinding or catching up with friends, CHAGEE adds an extra spark to your tea time.

Kenangan Coffee
Brewing now at SM Megamall, Kenangan Coffee introduces its signature Indonesian flair to the Metro. Known for bold flavors and creative blends, each cup is made to elevate your everyday coffee run—whether you’re grabbing something quick or savoring a slow, peaceful moment.
H Proper Coffee Roasters

At SM Podium, H Proper Coffee Roasters transforms your daily caffeine ritual into something worth looking forward to. With rich aromas and balanced brews, it’s a spot that helps turn ordinary days into good ones—one cup at a time.

The Art of Indulgence

Some chocolates don’t just satisfy cravings—they define them. Switzerland’s world-famous Läderach, now open at SM Mall of Asia, brings this experience to the Philippines for the first time. From silky pralines to crisp nut-studded slabs and decadent truffles, every piece is crafted with world-renowned Swiss precision. Creamy, rich, or bold—whatever you choose, Läderach makes indulgence feel like an art form.

Brunch O’Clock
Why wait for the weekend? With the first Brunch Bureau in SM now serving at the 2nd Level of S Maison, brunch becomes an anytime affair. Think pancakes at 3 PM, savory plates that hit all the right notes, and coffee that elevates your me-time. Slow down, savor the moment, and enjoy brunch exactly how you want it—no rules, no rush.

How far will your cravings take you?
From rich, savory staples to next-level indulgences, Metro Manila’s newest dining destinations are here to tempt, satisfy, and surprise. These aren’t just meals—they’re flavor moments curated to make every visit special. Welcome to your next favorite obsession, all part of the #NewEraOfSMSupermalls.