Chronicles of a SAH-Nanay

Tuesday, February 10, 2026

A Cebuano New Year Like No Other at SM Supermalls

Passions of a SAHM February 10, 2026 0 Comments

The locals of the Queen City of the South know how to have a good time—because fun, festivity, and flair are part of the Cebuano identity. Known for their energetic, passionate, and irresistibly warm nature, Cebuanos welcome every new year with color, noise, and endless reasons to celebrate. From Sinulog season to year-round gatherings, Cebu never stops buzzing with life.

And now that 2026 has officially arrived, SM Seaside City Cebu and SM City Cebu are ready to turn up the excitement with a curated lineup of can’t-miss experiences that highlight the fiery Bisaya spirit. Whether you're a fashion lover, a foodie, a parent, or simply someone who loves mall adventures, these SM-approved activities will elevate your lifestyle throughout the year.

Here’s your ultimate guide to Cebu’s must-do mall experiences this 2026—fully Cebufied, exciting, and made with love for every Cebuano.

Must-Do #1: Go Full Kikay This 2026!

Start the year fierce, fabulous, and fully gwapa with the freshest kikay finds from two of Cebu’s trendiest accessory hotspots.

Bagel Girl — SM Seaside City Cebu, 2nd Level, Seaview Wing
Step into the New Year dripping in Cebuano flair. Bagel Girl’s curated pieces—from glittery jewelry to playful hair accessories—let you shine wherever you go. Perfect for street parties, brunches, reunions, and every loud-and-proud Cebuano celebration.

House of Little Bunny Pop-up — SM City Cebu, North Wing
For Cebuanas who love to look effortlessly polished, this pop-up shop offers chic, functional accessories that take you from day to night in style. Start 2026 feeling fresh, fashion-forward, and ready for anything.

Must-Do #2: Trimmed for Tiny Perfection — Only at Cuts 4 Tots

Cebu parents, rejoice! Cuts 4 Tots at SM Seaside City Cebu (2nd Level, City Wing) makes haircut time easy, fun, and tantrum-free. As the first branch in VisMin, this kiddie salon offers comfort, bright interiors, and gentle services—perfect for keeping your little ones confident and camera-ready all year long.

Must-Do #3: Family Fun Awaits at Fantasy World

Continue the family bonding at Fantasy World, the largest branch in VisMin, located at the Lower Ground Level, Cube Wing at SM Seaside City Cebu. Explore interactive adventures from Simulated Golf to Double Fun Arcade attractions. It’s the perfect spot for weekend playdates, rewards days, and everything in between.

Must-Do #4: Upgrade Every Feast and Festivity

Cebuano celebrations aren’t complete without unforgettable food. Elevate every gathering with these crowd-favorite restaurants:
Herbs & Cellar — SM City Cebu, North Wing

Enjoy bold, comforting Filipino fusion dishes with creative twists.
Samgyupsalamat — SM City Cebu, North Wing

Unlimited meats, Filipino flavors, and that classic K-BBQ excitement.
Tavolàta — SM City Cebu, North Wing

Handmade pastas and hearth-baked pizzas perfect for slow, indulgent meals.

Super Bowl of China — SM City Cebu, North Wing
Warm, familiar Chinese favorites that hit the spot for family-style dining.

Must-Do #5: End on a Sweet Note with Bisaya Brews & Bites

Good Habits Coffee — SM City Cebu, North Wing

Wind down with a fresh brew in a cozy, homey space.
Beard Papa’s — SM City Cebu, North Wing

Indulge in cream puffs filled with chocolate, ube, honey butter, and more.
Cebu, Let’s Celebrate All Year Long

Family, food, fashion, and fun—these are the heart of every Cebuano celebration. This 2026, SM Seaside City Cebu and SM City Cebu invite you to dive into a New Era of experiences that elevate everyday life.

Let Cebu’s color, chaos, and charm shape the year ahead. Malipayong Bag-ong Tuig!

SM Prime is Building for a Smarter, Cleaner Energy Future

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SM Prime Holdings, Inc. (SM Prime) strengthens its position as a national leader in sustainable property development as it continues to deliver low-carbon office spaces, energy-efficient retail environments, and climate-resilient infrastructure across the Philippines. Through decades-long investments in innovation, clean energy, and strategic partnerships, SM Prime is reshaping the future of urban development—with sustainability at the core of every mall, office tower, and integrated destination it builds.

A Sustainable Future for All

Photo caption: A sustainable future for all. The iconic SM Mall of Asia—one of the world’s largest malls—stands as a benchmark for resilient, sustainable retail development, reinforcing SM Prime’s commitment to responsible and future-proofed business strategies.

From Efficiency to Impact: Long-Term Energy Efficiency at Scale

SM Prime began its energy efficiency journey as early as the 1990s, long before sustainability became an industry-wide requirement. Over the years, the company has deployed wide-scale upgrades, including:

LED lighting retrofits and optimized illumination systems
High-efficiency air-conditioning and ventilation systems (ACVS)
Advanced Building Management Systems (BMS) for smarter energy use
Operational optimizations across all malls and offices

These long-term investments have delivered significant results. In 2024 alone, SM Supermalls achieved:

38% reduction in electricity consumption
156,736 metric tons of avoided greenhouse gas (GHG) emissions
₱2.3 billion in electricity savings

SM Prime's strong performance in energy efficiency was recognized at the 5th Energy Efficiency Excellence Awards of the Department of Energy (DOE), where SM Supermalls, SM Offices, and SM Hotels each received multiple Certificates of Excellence. These achievements highlight a collective effort across engineering teams, tenants, service providers, and millions of customers—powered by the company’s commitment to the SM Green Movement.

Renewable Energy Milestones: Scaling Solar, Powering Communities

As part of its aspiration to achieve Net Zero by 2040, SM Prime continues to make clean energy accessible and scalable across its developments.

A historic milestone was recently achieved at SM City North Edsa, where SM Prime celebrated 100 megawatts (MW) of combined on-site renewable energy generation across 59 properties—one of the largest solar power capacities among Philippine property developers.

Photo caption: A historic 100MW milestone. SM North Edsa—the first Philippine mall to install a rooftop solar photovoltaic system—continues to push forward SM Prime’s clean energy and community-focused sustainability mission.

Today, more than 50% of the total energy consumed by SM Supermalls comes from renewable sources, supported by partnerships with:

Aboitiz Renewables
TotalEnergies
Citicore Renewable Energy Corporation
Leading local solar developers

SM Prime has also committed to the Science-Based Targets initiative (SBTi) in partnership with WWF-Philippines, aligning its climate targets with global standards for carbon reduction.

Sustainable Retail Architecture Designed to Work with Nature

SM Prime’s approach to sustainable development goes beyond technology—it is integrated into the very architecture of its malls. SM properties maximize natural energy through:

High ceilings and wide atriums
Skylights and clerestory windows for natural illumination
Open and shaded spaces for passive cooling
Natural ventilation in strategic areas

These design principles reduce daytime energy use while enhancing customer experience by creating bright, airy, and inviting environments ideal for dining, shopping, and leisure.

Complementing these passive design features are innovative smart technologies such as:

Motion-sensor escalators
Energy-efficient cooling systems
Solar-powered outdoor features

Together, these elements position SM Supermalls as a preferred retail destination for brands and customers seeking sustainable, comfortable, and future-ready spaces.
Shared Climate Benefits for Communities and Businesses

“Customer expectations evolve quickly,” said Steven Tan, President of SM Supermalls. “Brands today—from luxury labels to MSMEs—are choosing partners who prioritize circularity, environmental responsibility, and meaningful ESG impact.”

Tan added, “We remain committed to making our malls as energy-efficient as possible. By expanding advanced technologies and adopting global best practices, SM Supermalls aims to reduce environmental impact while improving quality of life for the communities we serve.”

Through the SM Green Movement, SM Prime continues to scale its climate programs and invest in resilient infrastructure—paving the way for a safer, greener, and more sustainable Philippines.

All the lucky feels at SM Supermalls Celebrate love and luck this Chinese New Year and Valentine’s Day

Passions of a SAHM February 10, 2026 0 Comments

This February, SM Supermalls invites Filipinos to step into a season where romance and prosperity come together in one spectacular celebration. With Chinese New Year and Valentine’s Day happening back-to-back, visitors can look forward to a full month of experiences centered on love, luck, joyful traditions, and modern cultural fun.

Whether you’re welcoming the Year of the Horse, planning a heartfelt date, or simply wanting to enjoy festive mall activities, SM Supermalls has created a lineup of immersive, photo-worthy, and family-friendly attractions designed to make every visit memorable.

Find Love and Prosperity at the Lucky Feels Bazaar (February 1–28)

Kickstart your February celebration at the Lucky Feels Bazaar, a first-of-its-kind pop-up that blends Valentine’s charm with Chinese New Year prosperity. This curated marketplace offers:

Romantic giftables for partners, friends, or family
Lucky charms, trinkets, and prosperity finds to attract good fortune in 2026
Cute novelty items that appeal to Gen Z shoppers

It’s the perfect space to shop for symbolic gifts, hunt for keepsakes, or simply enjoy the festive energy of a marketplace full of love and luck.

Strike a Pose in the Lucky Feels Installations (February 1–28)

SM Supermalls transforms into a vibrant visual playground with its Lucky Feels installations, providing visitors with Instagram-worthy moments from the moment they enter the mall. Enjoy:

Valentine’s-themed decors (February 1–15) featuring romantic hues and charming love motifs

Chinese New Year displays (February 16–28) filled with bold reds, lanterns, and symbols of prosperity

Festive entrance arches, hanging décor, and curated photo spots perfect for selfies, group shots, and social media posts

These installations ensure every visit feels like a mini celebration.

Shop, Snack, and Play at Bites and Buys (February 1–28)

Explore Bites and Buys, a dynamic space combining retail, food, and fun all in one spot. Inspired by the tastes and trends of the new generation, visitors can:

Discover artisanal crafts, handmade pieces, and unique collectibles

Enjoy sweet and savory treats, ideal for dates or barkada hangouts

Try their luck at claw machines for a chance to win their zodiac plush “bestie”

It’s where shopping meets play, and where every visit is rewarding.

Snap the Lucky Feels: A Photo Moment for Love + Luck (February 1–28)

Capture the season in style with the Snap the Lucky Feels photo spot, featuring:

A joyful money tree decorated with ang paos

A Valentine’s-inspired backdrop

A vibrant setup that combines prosperity and affection

Perfect for sharing with family, loved ones, and your online community.

Taste Traditions with a Modern Twist Through #CNYMustTry (February 16–28)

Celebrate the flavors of Chinese New Year with #CNYMustTry—your guide to timeless bites and trendy treats. Enjoy:

Dumplings,
Tikoy,
Tanghulu,
Milk tea, and more!

This special food crawl invites shoppers to taste prosperity while discovering modern spins on classic favorites.

Festive Performances and Lucky Encounters at Select SM Malls

Select SM malls are going all-out with live activities that bring Chinese New Year traditions to life:

Dragon and Lion Dance performances on February 17 and February 20–22

Unlock Luck games (February 17–22) where skilled and lucky shoppers can win exciting prizes

Chinese mascot meet-and-greets, great for family bonding and kids’ photo moments

A breathtaking CNY 2026 fireworks display, lighting up the sky to welcome a lucky Year of the Horse

These activities infuse energy, culture, and joy into every visit.

Take the Fun Online with the Fortune Filter (February 1–28)

Join the digital celebration on TikTok with the Fortune Filter, an interactive way to discover your luck for the season. Share your results, tag friends, and get into the festive spirit online!

Celebrate the Best of Love and Luck at SM Supermalls

This February, feel the romance, attract prosperity, and create meaningful memories all in one place. Whether you’re shopping, celebrating with loved ones, or seeking good fortune for the Year of the Horse, SM Supermalls is ready to make your visit extra special.

Feel the love. Chase the luck. Celebrate it all—only at SM Supermalls.

For the full schedule of activities and participating malls, visit www.smsupermalls.com or follow @SMSupermalls on Facebook, Instagram, and TikTok for updates, must-visit spots, and festive surprises.

Cyberzone Made E-Waste Disposal Easy: 14,000+ kg Collected Through Strategic Drop-off Points

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Cyberzone continues to champion responsible technology consumption by making e-waste disposal simple, accessible, and part of everyday mall habits. Through its strategic partnership with SM Cares, Smart Communications, and PLDT Home, Cyberzone has built a nationwide system of E-Waste Collection Drop-Off Points located inside SM Supermalls—giving Filipinos an easy, reliable way to dispose of old gadgets and broken electronics safely.

This initiative directly supports Cyberzone’s #TechWeLikeZoneWeLove commitment: to guide communities toward smarter, safer, and more sustainable tech practices. By bringing e-waste solutions to where people already shop, dine, and spend time, Cyberzone ensures that sustainability becomes a normal part of the tech experience.

Making Good Habits Convenient for All

Launched in June 2024, the program rolled out dedicated e-waste collection bins across participating SM Supermalls nationwide. These drop-off points are positioned in highly visible and accessible mall areas—69 of which are located within or near Cyberzone—ensuring convenience for shoppers who want to do the right thing but often don’t know how or where to start.

With electronics being replaced faster than ever, e-waste has become one of the world’s fastest-growing waste streams. Many households have drawers full of unused chargers, broken phones, outdated routers, and damaged accessories that eventually end up in landfills when not properly disposed of. Cyberzone’s initiative addresses this growing concern by turning responsible disposal into an easy and familiar mall routine.

14,327 kg of E-Waste Properly Collected and Handled

Since the start of the partnership, Cyberzone’s E-Waste Collection Drop Boxes have gathered an impressive 14,327 kilograms of electronic waste across 89 SM Supermalls. These materials were properly collected, segregated, and channeled toward appropriate handling and recycling processes.

The achievement reflects the growing awareness and participation of mallgoers who now recognize the importance of e-waste responsibility. It also shows how accessible solutions—clear drop-off points, consistent placement, and mall-wide visibility—empower communities to make environmentally sound decisions.

Through this system, old tech is prevented from ending up in landfills, where harmful substances like lead, mercury, and cadmium can contaminate soil and water. Instead, disposed electronics are directed toward processes that recover valuable materials, reduce environmental harm, and encourage a circular economy.

A Shared Commitment to Planet-Friendly Tech Practices

“We take pride in being the go-to tech destination for shoppers,” shared Patrick Pacla, Vice President for Cyberzone Operations and Marketing at SM Supermalls. “But as gadgets evolve, so does the need to dispose of old electronics responsibly. Everyone has a role to play, and Cyberzone is committed to making it simpler and safer to do the right thing, so tech does not end up harming the planet.”

Cyberzone’s ongoing collaboration with SM Cares and its telco partners reinforces the program’s goal of long-term scalability. As new SM malls open and Cyberzone branches expand, more e-waste collection bins will be added—bringing the initiative closer to building an #SMWasteFreeFuture.

What Happens to Your Old Gadgets After Drop-Off?

Many shoppers wonder about the journey of their discarded devices. Cyberzone provides transparency through an educational video that shows the step-by-step process of e-waste handling, from drop-off to responsible disposal.

Sustainability That Moves With the Future of Tech

Cyberzone and SM Cares are committed to evolving sustainability efforts alongside rapid technological change. By offering practical solutions to modern waste problems, the partnership empowers communities to adopt better habits while shaping a more responsible tech ecosystem for the next generation.

For updates, announcements, and the latest in tech, follow SM Cyberzone on Facebook, Instagram, and TikTok.

SM Prime’s Green Movement maximizes scalable sustainability through SM Supermalls

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The SM Green Movement, SM Prime Holdings Inc.’s flagship sustainability initiative, continues to demonstrate how strategic, collective action can address environmental challenges at scale. Since its launch, the program has united communities, partners, and millions of mallgoers toward one mission: to protect and preserve the planet’s resources for present and future generations.

Long before sustainability became an industry requirement, SM Prime understood that lasting environmental impact can only be achieved through consistent, community-driven, and long-term programs. This foresight guided the development of sustainability initiatives designed to evolve alongside shifting stakeholder expectations, regulatory landscapes, and shareholder responsibilities.

Leveraging the national footprint of SM Supermalls, SM Prime embedded sustainability directly into mall operations—engaging customers, tenants, and local communities in everyday environmental action. This strategic “micro to macro” approach strengthens the SM Green Movement by building a unified, scalable framework centered on three core pillars: Waste Management, Water Stewardship, and Energy Efficiency & Renewable Energy.

“What began as simple actions—reducing waste, conserving water, and embracing cleaner energy—has grown into an interconnected sustainability ecosystem involving partners, tenants, employees, and millions of Filipinos nationwide,” said Joaquin San Agustin, SM Supermalls Executive Vice President for Marketing. “By transforming everyday habits into measurable environmental results, the SM Green Movement brings sustainability into the heart of Filipino communities.”
Three Core Pillars of the SM Green Movement

1. Waste Management: Closing the Loop Through Circularity

At the heart of the program’s waste pillar is SM’s close collaboration with recycling partners and SM GUUN, the movement’s circularity platform. Together, they work to divert various materials—including paper, plastics, multi-layer packaging, and compostables—away from landfills.

By establishing recycling touchpoints throughout SM malls, the program empowers mallgoers to participate in disposal habits that reduce waste, promote circularity, and encourage mindful consumption. SM GUUN also pioneers accessible recycling solutions such as PET bottle collection, waste-buying kiosks, and easy drop-off systems.

2. Water Stewardship: Building a Water-Resilient Future

SM Prime’s water stewardship efforts are anchored in long-term systems and conservation practices developed over decades. SM Supermalls pioneered water recycling in retail environments, installing early sewage treatment plants (STPs) and adopting low-flow fixtures to reduce water consumption across properties.

These infrastructures strengthen resilience against water scarcity, reduce operational reliance on freshwater resources, and protect communities during climate-related disruptions.

3. Energy Efficiency and Renewable Energy: Powering Malls Sustainably

Energy management is another cornerstone of the SM Green Movement, focusing on efficiency and renewable energy adoption to minimize environmental impact. SM’s continuing expansion of solar rooftop installations—highlighted by the 100MWp milestone celebration at SM City North Edsa—demonstrates how clean energy can support climate action while enhancing mall comfort and reliability.

The widespread use of LED lighting, energy-efficient HVAC systems, and automated building management systems further reduces carbon footprint across SM properties.
Sustainability Through Shared Responsibility

What binds SM Prime’s three sustainability pillars is a fundamental principle: environmental progress is only possible when communities move together. For SM Supermalls, sustainability is not a corporate project but a shared journey built on awareness, participation, and consistency.

Through mall-based campaigns, recycling hubs, educational activations, and green partnerships, the SM Green Movement encourages Filipinos to make sustainability part of their daily lives—turning simple acts into collective impact.

With measurable progress across waste, water, and energy portfolios, and with strong collaborations with NGOs, government agencies, and private partners, the SM Green Movement continues to lay the groundwork for meaningful, lasting environmental change throughout the Philippines.

“The SM Green Movement reflects our vision to transform simple actions into systemic impact,” San Agustin added. “By advancing energy, water, and waste initiatives across our malls, we protect communities and help shape a more sustainable future for all.”

SM Supermalls expands its nationwide presence for Pickleball

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Pickleball has officially found its home in SM Supermalls, solidifying the company’s leadership in fostering active lifestyles and accessible sports experiences for Filipinos. Through the SM Sports and Lifestyle Center (SLC), SM continues to grow the sport by expanding permanent pickleball court locations—including new sites at SM Center Shaw and SM Center Muntinlupa—providing athletes and enthusiasts more venues for both friendly and competitive play.

By the end of 2025, SM Supermalls recorded 61 pickleball court locations nationwide, with 37 permanent courts, the largest number among any mall operator in the Philippines. This expansion reinforces SM’s mission to support the growing pickleball community and deliver world-class sports facilities to customers of all ages and skill levels.

Empowering the Growing Pickleball Community in the Philippines

Through its launch of SM Active Hub, the country’s largest sports playground, SM Supermalls has energized the local pickleball movement. Embedded within SLC’s vision of revolutionizing sports engagement nationwide, SM Active Hub encourages tournament play, friendly gatherings, group exercise, and accessible sports learning for thousands of Filipinos.

“We launched SM Active Hub with a clear intention—to give athletes, enthusiasts, and even casual players high-quality and easily accessible spaces where they can enjoy sports, whether for lighthearted fun or high-adrenaline competition,” said Joaquin San Agustin, SM Supermalls Executive Vice President for Marketing. “Closing 2025 with our largest number of pickleball court locations while adding new permanent courts in SM Center Shaw and SM Center Muntinlupa shows that sports has become not just a hobby, but a lifestyle for our customers.”

The newly opened pickleball facilities—developed in partnership with Paloo—feature three outdoor permanent courts at SM Center Shaw and four indoor permanent courts at SM Center Muntinlupa. Both locations are designed with high-quality flooring, proper dimensions, and affordable rates to welcome both seasoned picklers and first-time players.

The Home of Elevated and Accessible Sports Experiences

Through SM Active Hub, picklers nationwide have gained a dynamic environment where they can pursue fitness, community, and active living. Its modular court system allows SM to maximize sports spaces in malls, ensuring more areas are available for customers who want to play.

With the integration of the SM Malls Online App, users can seamlessly join sports communities, book courts, discover upcoming pickleball events, and access exclusive deals for sports-related activities and gear.

“Beyond permanent courts, we also have 24 semi-permanent courts across the country, ensuring that we can accommodate growing demand for the sport,” San Agustin added.

The rapid rise of SM courts—growing from 44 courts to 61 by end-2025—reflects how pickleball has become one of the Philippines’ most inclusive and fast-growing sports. With courts fully booked across many malls, SM is preparing to increase its total pickleball courts to nearly 80 by 2026.

“Pickleball is inclusive and easy to learn, which is why it has captured the interest of families, seniors, beginners, and competitive athletes alike. We’re embracing this opportunity to support active lifestyles nationwide,” San Agustin shared.

A Favorite Destination for Maxed-Out Pickleball Events

Active Hub continues to host some of the country’s most exciting pickleball events—from friendly gatherings to major competitions. Creative concepts such as the Glow Ball Pickleball Night give players a unique glow-in-the-dark sports experience, while free Pickleball Clinics help newcomers, kids, and families learn the game.

SM Active Hub is also home to the flagship SM Pickleball Super Series in partnership with Toby’s Sports, alongside multiple local tournaments and community events across the country.

In 2025, SM launched the Pickleball Power Tour featuring Filipino-American world-ranked pro-athlete Lauren Mercado, igniting aspiring players to pursue the sport. Due to its massive success, a second edition will take place within the first half of 2026.

“All these events reflect SM’s commitment to shaping the most creative, inclusive, and community-driven sports experiences in the Philippines. As long as Filipinos seek connection, fitness, and fun, SM will continue to give that passion a home,” said San Agustin.

Join the SM Active Hub Community

SM Active Hub is SM Supermalls’ premier sports and fitness initiative—designed to unite communities through accessible venues, expert-led training, and exciting sports events for all levels.

Discover upcoming pickleball events, earn rewards, and book your sports activities through the SM Malls Online app:

Strong MSME Engagement Sets the Stage for SM Supermalls’ 2026 Programs

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Under the SM for MSMEs program, homegrown brands such as Alamanga and Rainbow Scoops continue to scale their presence by bringing proudly Filipino products closer to communities across the country—showing that when small businesses are given the right platform, they grow, thrive, and uplift local economies.

After a year of strong momentum, SM Supermalls enters 2026 with a sharpened mission: to strengthen the country’s micro, small, and medium enterprises (MSMEs) by leveraging its nationwide mall network to deliver real business growth opportunities. As the backbone of the Philippine economy, MSMEs remain central to job creation, community development, and sustainable national progress.

Through the SM for MSMEs program, SM Supermalls supported 920 new MSMEs and start-ups in 2025, with nearly 10% successfully transitioning into regular mall tenants through kiosks, counters, and in-line stores. Since the program’s enhanced rollout in March 2024, it has empowered 2,288 unique MSMEs, providing accessible, real-world platforms where entrepreneurs can test products, learn from consumers, and scale sustainably.

In 2025 alone, 28,761 MSME booth activations were launched nationwide—reflecting rising consumer demand for locally made, experience-driven products across food, beverage, beauty, wellness, and lifestyle sectors.
Honoring MSME Excellence and Innovation

A key highlight of SM’s commitment is the annual SM for MSMEs Wall of Champions, which celebrates MSMEs that demonstrate resilience, innovation, and community impact. With business owners and government partners in attendance, the event recognizes how entrepreneurs contribute to national growth and help shape the future of Philippine retail.

“The private sector has a critical role in shaping the future of MSMEs,” said Steven Tan, President of SM Supermalls. “Supporting the grassroots economy is a long-term commitment we intend to uphold.”

“SM is like a big brother to small businesses like us,” said Euclid S. Cezar, President and CEO of Famous Belgian Waffle and a 2025 Medium Enterprise Finalist. “Being recognized motivates us to innovate and reach more communities.”
Strengthening MSMEs Through Strategic Partnerships

SM Supermalls continues to collaborate with industry partners—including the Department of Trade and Industry (DTI), Go Negosyo, media organizations, trade fair organizers, and MSME groups—to deliver learning summits, curated markets, and large-scale trade fairs that unlock business opportunities nationwide.

According to DTI, MSMEs make up 99.63% of all businesses and 66.58% of total employment in the Philippines, highlighting their vital role in inclusive economic growth.

Major 2025 MSME highlights included:

DTI National Food Fair

Negros Trade Fair

Women Strong Trade Fair (WomenBizPH)

VIYLine MSME Caravan featuring digital creators Cong TV, Viy Cortez, and the VIYLine team

Go Negosyo MSME Summit 2025, headlined by business mentor Francis Kong with the session “Now and Next: The Trends in Business for MSMEs”

These events transformed SM malls into dynamic business hubs where MSMEs gained visibility, mentorship, and direct customer engagement.
Expanding MSME Opportunities Across the Country

With its national footprint, SM Supermalls amplified regional growth by rolling out larger and more accessible trade fairs across Luzon, Visayas, and Mindanao. Signature events such as the Negros Trade Fair at SMX Aura and the Women Strong Trade Fair at SM Megamall drew crowds eager to support Filipino craftsmanship and locally produced goods.
Kicking Off 2026 With Strong MSME Partnerships

For January 2026, SM Supermalls is hosting new MSME-focused events, including:

DTI Region IV-A Coco Festival Food Fair
January 14–20, SM City San Pablo
Featuring coconut-based products from CALABARZON MSMEs.

Philstar Nakakalokal Bazaar
January 16–18, SM Seaside City Cebu
Showcasing homegrown food, fashion, crafts, and lifestyle brands from the Visayas and Cordillera regions.

The Silk Events Bazaar (Upcoming)
January 28–February 10, SM La Union
A curated artisan and lifestyle market in a key tourism destination.

SM Celebrates National Autism Consciousness Week with great strides in true inclusion

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SM Supermalls is ushering in a bold new chapter as a truly Mall for All, highlighted by historic milestones unveiled during this year’s National Autism Consciousness Week (NACW). Through its Corporate Social Responsibility arm, SM Cares, the company reaffirmed its commitment to accessibility, empathy, and inclusive design with nationwide programs created to enhance the mall-going experience of Filipinos on the autism spectrum.

Throughout the week-long celebration, SM Supermalls rolled out innovations emphasizing acceptance, appreciation, and a deeper understanding of neurodiversity in everyday public spaces. These efforts spotlight SM’s mission to build welcoming places where every customer feels valued, comfortable, and safe.

“This year’s celebration of NACW marks a significant step forward for SM Supermalls as we hosted ‘Lights Up, Sounds Down’ (LUSD) and opened the first-ever ‘SM Sensory Lab’—the country’s only dedicated mall space for people with sensory processing challenges,” said Steven Tan, SM Supermalls President. “Beyond our year-round inclusivity programs, these milestones strengthen our commitment to ensuring every customer finds their most loved space at SM.”

SM Sensory Lab: A Groundbreaking Innovation in Inclusive Mall Spaces

The highlight of NACW 2026 was the launch of the SM Sensory Lab, a pioneering space developed to support children and adults who experience sensory processing challenges. Created in partnership with the Department of Social Welfare and Development (DSWD), the National Council on Disability Affairs (NCDA), and with guidance from the Autism Society Philippines, the Sensory Lab officially opened at SM Mall of Asia, becoming the country’s first mall-based calming corner.

Tan explained, “Opening the SM Sensory Lab was the natural next step in our journey toward becoming truly inclusive. We worked closely with our partners to ensure that every detail was thoughtfully considered, especially since this type of facility has never been done before in the Philippines.”

Designed with soft lighting, gentle textures, comfortable seating, and sensory-friendly elements, the SM Sensory Lab offers a quiet and relaxing environment that makes public spaces more manageable for individuals who may be overstimulated by typical mall settings. The room can accommodate up to ten people, ensuring that users and their guardians have ample space to decompress.

Accessibility is further enhanced through the SM Malls Online App, where customers can simply scan a QR code to access the Sensory Lab completely free of charge—a seamless digital solution that supports inclusive physical spaces.

Lights Up, Sounds Down: Making Movie Moments More Accessible

Another standout initiative during NACW was Lights Up, Sounds Down, a series of sensory-friendly movie screenings created to reduce common stressors in traditional cinema environments. Partnering with SM Cinema, the screenings featured adjusted brightness, reduced sound levels, and a judgment-free atmosphere tailored for children and adults on the autism spectrum.

“Something as ordinary as watching a movie can be overwhelming for individuals on the spectrum—and even challenging for their families,” said Tan. “Through LUSD, SM Cinema offers a safe and comfortable space where families can finally enjoy movies together without worry.”

What began as a single-mall initiative has now grown into a nationwide effort. More than 5,000 participants across multiple SM malls have joined the screenings, with SM City BF Parañaque and SM City Butuan newly added to the growing list of participating locations.

Driving Inclusion Beyond NACW

SM Cares continues to strengthen disability inclusion nationwide through information campaigns, employee training programs, and partnerships with advocacy groups. Frontliners—including security personnel, mall tenant staff, and mall operations teams—receive regular training on how to provide respectful, informed assistance to customers on the autism spectrum.

“Being an inclusive mall requires consistent, year-long commitment,” Tan emphasized. “Our NACW activities reinforce our dedication to empowering communities and ensuring that every SM Supermall remains accepting, appreciative, and accommodating of customers of all needs.”

Through these groundbreaking initiatives, SM Supermalls continues its transformation into a deeply inclusive environment—one that celebrates neurodiversity and ensures that every Filipino can find comfort, community, and belonging within its spaces.

Get Your 2026 Craving Non-Negotiables At SM Supermalls in the Metro

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No Compromises. No Settling. Just Great Food to Start Your Best Year Yet.

For 2026, it’s time to raise your standards—starting with your cravings. This is the year you stop settling for “okay” meals, last-minute choices, or food that feels like an afterthought. Whether you’re snacking, feasting, exploring bold flavors, or choosing healthier options, SM Supermalls is making sure every craving of yours is worth it.

Across the Metro, new restaurants and food concepts are opening in your favorite SM malls, bringing fresher ideas, bolder flavor profiles, and more exciting dining experiences than ever before. These new spots prove why SM remains the most loved mall in the Philippines—it gives you places that keep leveling up your cravings and your everyday dining moments.

Before your calendar fills up with plans, here’s the ultimate 2026 promise:
No more compromising on your cravings. No more settling. Only food worth showing up for.

NON-NEGOTIABLE #1: Snacks Shouldn’t Feel Like Fillers

Snacking is not a placeholder—it’s a craving. And cravings deserve flavor, crunch, personality, and that “I need this right now” feeling. This year’s snack stops bring everything you want in quick bites: bold flavors, irresistible textures, and zero shortcuts.

Pizza Planet – SM North EDSA

📍 Upper Ground Level, Annex
Blast off into cheesy, gooey goodness at Pizza Planet. With fun, playful energy and crowd-pleaser pies, it’s the go-to spot for people who take pizza seriously. Comfort food meets cosmic fun—perfect for kids, teens, and anyone craving an out-of-this-world slice.

Shihlin Taiwan Street Snacks – SM City Fairview

📍 Foodcourt
From Taiwan’s lively streets to your plate, Shihlin delivers crispy, juicy, boldly seasoned snacks. Their XXL Chicken and Handmade Oyster Mee Sua are guaranteed hits—flavor-packed, satisfying, and impossible to resist.

NON-NEGOTIABLE #2: All-In Should Actually Mean ALL IN

If it says “unlimited,” it has to deliver. Generous spread. Quality ingredients. Endless choices. This is the year we stop accepting buffets that don’t satisfy.

King’s Feast Luxury Buffet by Buffet 101 – SM North EDSA (Soon to Open)

📍 5th Level, The Block
Feast like royalty with a buffet that goes big on both quantity and quality. King’s Feast levels up your cravings with luxurious selections of local and international flavors—each one crafted to impress.

Mo-Mo Paradise – SM Megamall

📍 Level 3, Mega Fashion Hall
The first in the Philippines, Mo-Mo Paradise brings authentic Japanese hot pot to your table. Their slow-simmered shabu-shabu and sukiyaki are perfect for lingering conversations and warm, comforting meals that feel like a treat every time.

NON-NEGOTIABLE #3: Bold Flavors. No Exceptions.

This is not the year for subtlety. Big flavors, rich spices, and meals that leave an impression—that’s the standard.

Siklab+ – S Maison

📍 Ground Level
Siklab+ reinvents local classics with bold twists. Their Paboritong Pork Sisig, Kuhol ni Tanggol, and Kalamay sa Latik redefine Filipino comfort food and set the bar for what local flavors should taste like.

Thaiwadee – SM Southmall (Soon to Open)

📍 Foodcourt
No experimenting when it comes to Thai cravings—go straight to Thaiwadee. Their Pad Thai and Tom Yum Goong are flavor-packed with heat, tang, and depth, staying true to what Thai food should be.

Royal Indian Curry House Bistro – SM North EDSA (Soon to Open)

📍 5th Level, The Block
Indian cuisine is all about bold spices, and Royal Indian Curry House Bistro delivers. From Murgh Makhani to Hyderabadi Biryani, every dish brings intensity, richness, and authenticity you’ll come back for.

NON-NEGOTIABLE #4: Healthy Should Still Taste Good

Healthy eating should never feel like missing out.

Salady – SM Megamall (First in PH)

📍 Level 5, Fashion Hall
Fresh, filling, and flavorful—Salady redefines what healthy cravings look like with bowls that are vibrant, satisfying, and worth craving again.

NON-NEGOTIABLE #5: Coffee Stops Should Feel Like a Break

Coffee is not just caffeine—it’s a moment.

Café Kulture – SM Mall of Asia

📍 Level 3, South MOA Sky
Café Kulture turns your coffee break into a comforting pause. With pastries and brews you’ll remember long after your cup is empty, it’s a spot worth sitting down for, not rushing through.

Set the Standard. Let Your Cravings Lead the Way.

This year, no more settling and no more overthinking. Your cravings know what they want—and SM Supermalls brings you new restaurants, fresh flavors, and exciting concepts that deliver every single time.

SM Supermalls Brings February Job Fairs Nationwide, Making Job Search Easier for Filipinos

Passions of a SAHM February 10, 2026 0 Comments

SM Supermalls is making job hunting more accessible this February through its nationwide SM Job Fairs, creating meaningful employment opportunities for Filipinos across the country. Held in select SM malls, the monthly #SMJobFair series connects thousands of jobseekers with employers from key industries such as retail, services, logistics, manufacturing, food, real estate, and banking—making the application process faster, easier, and more convenient.

Turning Local Celebrations into Career Opportunities

Kicking off the month, SM Supermalls successfully launched its February job fair at SM City Cabanatuan on February 3, in celebration of the Banatu Festival and the city’s 76th founding anniversary. The event brought together 32 participating employers and nearly 1,000 jobseekers, with 90 applicants hired on the spot—a strong testament to the impact of integrating employment initiatives into community festivities.

By aligning job fairs with high-traffic local events such as festivals and holidays, SM Supermalls transforms mall spaces into community platforms that go beyond shopping and entertainment. These initiatives provide Filipinos with direct pathways to livelihood, career growth, and long-term opportunities—right in their most-loved SM destinations.

Flagship SM Group Job Fair at SM North EDSA

Culminating the month’s activities is the highly anticipated SM Group Job Fair on February 26 at SM City North EDSA, led by SM Retail. Known as one of the strongest hiring events in the SM Job Fair calendar, the event will feature employers from across the SM Group, including retail, food, logistics, real estate, and banking.

As the largest retail chain in the Philippines, SM Retail continues to champion a workplace culture where employees belong, thrive, and grow. Jobseekers can look forward to purposeful roles, meaningful career paths, and a culture that recognizes effort and potential—making it #SoMuchFun to build a career at #OnlyAtSMRetail.

One-Stop Job Application Made Easy

SM Job Fairs offer more than just job matching. To further support applicants, on-site government services are made available to help complete essential employment requirements in one convenient location. Participating agencies typically include the National Bureau of Investigation (NBI), Philippine National Police (PNP), Social Security System (SSS), and PhilHealth, helping jobseekers save time, money, and multiple trips.

From resume submission to on-the-spot interviews, applicants engage directly with employers—turning resumes into real conversations and opportunities.
February SM Job Fair Schedule

February 12 – SM City Taytay
February 13 – SM City Trece Martires
February 16 – SM City Olongapo Central
February 20 – SM City Legazpi
February 25 – SM City Davao
February 26 – SM City North EDSA
February 27 – SM Center Muntinlupa
February 27 – SM City Trece Martires
February 28 – SM Seaside City Cebu

Jobseekers are encouraged to bring multiple copies of their resumes and valid IDs. For updates and mall-specific details, follow SM Supermalls on social media and join the movement through #SMJobFair.

About SM Supermalls – Job Fairs

SM Supermalls, one of Southeast Asia’s leading mall developers, continues to bring employment opportunities closer to Filipinos through accessible job fairs nationwide. More than just venues, SM malls serve as platforms for empowerment—connecting talent to opportunity, strengthening workforce development, and supporting inclusive economic growth through strong partnerships.

A day filled with hope, handshakes, and hiring.

Your Hard Launch–Worthy Drops at SM Supermalls in the Metro

Passions of a SAHM February 10, 2026 0 Comments

The year 2026 has officially begun—and it’s already shaping up to be a year of bold moves, fresh starts, and long-planned goals finally coming to life. This isn’t a soft reset or a quiet beginning; it’s a hard launch into a year filled with confidence, self-expression, and unforgettable experiences.

Across your most loved SM Supermalls in Metro Manila, exciting new lifestyle, fashion, fitness, and wellness concepts are opening their doors. These are stores and spaces designed to fit seamlessly into your everyday routine—giving you more reasons to step out, explore, and live your best life this 2026.

Whether you’re upgrading your daily essentials, building new habits, or finding places that help you express who you are, SM Supermalls has something new for you. So go ahead—walk in with intention and walk out with your best self.

Upgrades People Will Notice

Some upgrades don’t need an announcement—they speak for themselves. Whether it’s the way you smell, the atmosphere of your home, or the polished ease of your everyday look, these are the changes people instantly see.

Bath & Body Works – SM North EDSA

Located at Level 2, City Center, the newly refreshed Bath & Body Works brings crowd-favorite scents, self-care essentials, and body care staples that keep you feeling fresh through every busy day.

The highlight? The White Barn section—your new destination for premium home fragrances. From calming candles to sophisticated room scents, White Barn elevates your space with aromas that instantly shift your mood and ambiance. If you want your room to feel more put-together in seconds, this is the upgrade that does the job.

Moments You’ll Want to Show Off

Not all memories belong in your camera roll—some deserve a spot on your wall.
Beyond Studio – SM City Fairview

Making its debut at Centralwalk Basement, Beyond Studio is the first of its kind in SM Supermalls. This self-shoot photography studio lets you turn simple moments into tangible keepsakes.

Whether it’s a milestone photo, a creative shoot, or a fun print for your desk, Beyond Studio transforms your casual snapshots into frame-worthy photographs. It’s picture-perfect content you’ll actually want to print, keep, and display—not just post.

Activities You’ll Proudly Keep Coming Back To

These aren’t one-time trial hobbies—they’re the kind of activities you’ll commit to because they make you feel good, inside and out.
Prime Golf – SM Podium

Located at Level 5, Prime Golf brings the first premium golf simulator in SM. Whether you’re a first-timer or a seasoned player, it’s the ideal place to refine your swing, enjoy competitive games with friends, and immerse yourself in the sport—all while enjoying premium dining.

2026 is the perfect year to unleash your athletic side—and Prime Golf makes it easy and exciting.

Lulou Wellness – SM Podium

Also new at Level 4, Lulou Wellness is your fresh start for a healthier 2026. Designed for adults who take their routines seriously, this wellness space focuses on movement, balance, and long-term health. Work up a sweat, strengthen your core, and build fitness habits you’ll proudly keep all year long.

Happiness You’ll Want to Display

Sometimes the small things spark the biggest joy.

POP MART – SM Aura Premier

Now open at the 2nd Level, POP MART brings its first location in BGC to SM Aura—perfect for collectors and fans of the iconic blind box craze.

Unboxing your favorites, displaying your finds, and growing your collection? That’s happiness you won’t want to hide. These collectibles add personality to your space and deliver little pockets of joy every time you look at them.

Your Hard Launch Starts Here

With new stores, new experiences, and new concepts opening across SM Supermalls, your everyday life gets a major upgrade. From errands and quick stops to weekend plans and after-work spontaneity, there’s always something new to walk into, try out, and enjoy.

Follow @smsupermalls on social media or visit www.smsupermalls.com to stay updated on what’s fresh and what’s coming next.
#NewEraOfSMSupermalls — All For You

A bold new era is here at SM Supermalls. Through Evolving Finds, SM continues to curate the best in dining, retail, entertainment, and lifestyle—crafted for communities, families, and everyday Filipinos.

As SM grows, its commitment to sustainability, community empowerment, and meaningful experiences remains at the heart of everything. Because at the mall you love most, everything SM does is all for you.

SM amplifies grassroots ice sports development through third hosting of SEA Trophy

Passions of a SAHM February 10, 2026 0 Comments

Largest Athlete Participation and Philippines’ Best Medal Haul Signal a Growing Pool of Future Skating Champions

SM Supermalls continues to cement its role as the home of Philippine ice sports as it proudly hosts the 2026 Southeast Asian (SEA) Open Short Track Speed Skating Trophy for the third consecutive year. With the competition returning to the Philippines, SM highlights the country’s momentum in the international ice sports arena—an opportunity the mall operator hopes will accelerate the development of young Filipino skating talent.

The SEA Trophy, designed as an entry-level international short track speed skating competition, provides an accessible yet highly structured training ground for athletes who are beginning to compete on the world stage. It has become an essential stepping stone for skaters seeking international exposure, professional experience, and opportunities to measure their skills against fellow athletes across Asia.

“We are thrilled with the results of this year’s SEA Trophy,” said Joseph Silva, Senior Assistant Vice President for SM Skating. “Since the tournament’s inaugural run, participation has grown year after year. This 2026 edition marks our highest turnout and the Philippines’ strongest medal haul yet. Coupled with the surge of interest in ice sports following our recent SEA Games victories, we see this as a pivotal moment to spotlight the potential of our young, emerging athletes.”

Record Participation: 90 Athletes and a Strong PH Finish

On its third Philippine staging, the SEA Trophy recorded its largest athlete turnout to date, with 90 skaters aged 6 to 24 representing:

Philippines
Vietnam
Thailand
Singapore
Hong Kong
China
India
Indonesia

Team Philippines celebrated an exceptional performance, securing a total of 29 medals:

12 Gold
11 Silver
6 Bronze

According to Nikki Cheng, President of the Philippine Skating Union, most participants are at the early stages of their competitive careers. “These young athletes gain more than medals—they gain exposure, confidence, and a chance to compete in a professional arena. Facing regional athletes exposes them to different skating styles and raises their standard of performance,” she explained.
SM as the Home of Ice Sports in the Philippines

SM has long been a steadfast advocate of ice sports, serving as the home of the SEA Trophy since 2023. This year’s event was held at the Olympic-sized rink of SM Skating Mall of Asia, one of the country’s premier and most established ice sports venues. The competition was organized by SM Skating and the SM Sports and Leisure Center (SLC), with support from the International Skating Union (ISU) and the Philippine Sports Commission (PSC).

The SEA Trophy is more than a tournament—it is a development platform that promotes:

Global participation in ice sports
Athlete skill progression
Coaching development
Cross-border collaboration
International exposure for emerging skaters

“Beyond providing world-class skating facilities, SM understands that true athletic growth happens when athletes face global competition,” Silva shared. “Events like the SEA Trophy challenge them, sharpen their discipline, and strengthen values like sportsmanship and camaraderie—qualities shaped only on the ice.”
A Launchpad for Future Champions

SM’s long-term investment in ice sports continues to produce promising athletes. SEA Games podium finisher Hans Buemio, who began skating at SM’s rinks as a child, is now the first Filipino homegrown speed skater to qualify for the ISU Junior World Cup series. He is already gearing up for his next international appearance in Utah.

Other emerging athletes have also thrived through the SEA Trophy. One standout is Bingzhen Dai, a Chinese skater who has been training at SM Skating facilities for two years and is a product of the tournament’s athlete development pipeline.

Silva hopes these athletes represent only the beginning: “With SM, our skating community will always have a home—one that provides inclusive, accessible, and world-class pathways for athletes to grow. Through the 2026 SEA Trophy, we look forward to discovering future champions and showcasing Filipino excellence to the world.”

Pursuit of a more biker-inclusive SM yields Record-breaking 36 wins from DOTr, Mobility Awards

Passions of a SAHM February 10, 2026 0 Comments

When the COVID-19 pandemic brought the Philippines to a standstill, one of the most deeply felt disruptions was the sudden halt of public transportation. With strict social-distancing measures in place, millions of Filipinos lost access to everyday transport options that once enabled them to work, buy essentials, and reach vital services. In the absence of jeepneys, buses, and trains, biking quickly became a lifeline—empowering households to move safely and independently amid mobility restrictions.

Recognizing the urgency to support both its customers and surrounding communities, SM Supermalls stepped forward with a strong commitment to advancing Active Mobility in the Philippines. What began as a crisis response organically evolved into a long-term sustainability initiative. Today, SM Supermalls is regarded as one of the country’s most consistent and extensive advocates of bike-friendly spaces, with comprehensive programs implemented across all of its malls nationwide.

This commitment culminated in a historic milestone at the 2025 Mobility Awards, where SM earned an unprecedented 34 citations for its industry-leading efforts in promoting safe, inclusive, and sustainable travel.

From Pandemic Support to a Nationwide Bike Movement

“What began as a heartfelt initiative to support bikers during COVID has now become an integrated bike program spanning every single SM mall in the country,” shared Joaquin San Agustin, SM Supermalls Executive Vice President for Marketing. “Active Mobility plays a crucial role not just in preserving the environment but in enriching the lives of every Filipino. As part of our mission, SM will continue creating spaces where movement is safe, accessible, and inclusive for everyone.”

The early days of lockdown highlighted a clear need: safe passages and parking for cyclists who depended on their bikes for groceries, medicine, and work. Responding to this, SM Supermalls—together with its Corporate Social Responsibility arm SM Cares, its mall operations teams, and thriving local biking groups—ramped up efforts to create a supportive ecosystem for cyclists.

Building a Bike-Friendly Philippines Through Collaboration

According to Mina Kahn, SM Division Head and Assistant Vice President for Transportation Management, “It started with us setting up parking spots exclusive to bikes to help cyclists who relied on SM for essentials. When their numbers tripled even after lockdown, we knew we had to do more.”

This led to a nationwide replication of bike-friendly infrastructure, including:

Secure bike parking areas
Repair stations equipped with essential tools
Cushioned bike racks using upcycled tires
Integrated, intuitive bike lanes surrounding mall properties
Signages and markers for safer cycling routes
Community activities and events promoting the cycling lifestyle

Cycling groups also embraced SM malls as hubs for gatherings, fun rides, and weekend meetups. Many mall tenants even adjusted operating hours to accommodate early-morning cyclists—further proving how biking had become not just a mode of transport, but a lifestyle embraced by Filipinos.

SM’s Award-Winning Impact on Active Transport

SM’s ongoing initiatives led to 34 Mobility Awards in 2025, including:

1 Gold Award
11 Silver Awards
22 Bronze Awards

These honors reaffirm SM’s leadership in shaping sustainable mobility nationwide. The Department of Transportation (DOTr) also recognized SM for driving innovation in active transport through its Pedal Power 2025 initiative and its Sustainable Mobility and Bike-Friendly Program, both honored as notable contributions from the private sector.

Filipino Creativity and Sustainability Shine at the National Trade Fair at SM Supermalls

Passions of a SAHM February 10, 2026 0 Comments

Filipino creativity took center stage as micro, small, and medium enterprises (MSMEs) showcased eco-friendly, design-driven, and proudly local products at the National Trade Fair held at SM Megamall, reinforcing the growing movement to support homegrown brands across the country. The event gathered entrepreneurs, shoppers, and partner organizations in a vibrant celebration of innovation, sustainability, and Filipino talent—proving once again that local enterprises are a powerful force in the national economy.

Visitors explored a diverse selection of locally made furniture, fashion, accessories, and handicrafts, each booth offering a unique story of passion, perseverance, and craftsmanship. From sustainable materials to culturally inspired designs, the fair highlighted how Filipino MSMEs continue to evolve—embracing responsible production while maintaining creativity and authenticity in every product.

Supporting MSMEs Through Community and Collaboration

The National Trade Fair at SM Supermalls served not only as a marketplace but also as a platform for meaningful connections. MSME owners engaged directly with customers, allowing shoppers to learn about the inspiration, process, and values behind each brand. This direct interaction strengthened trust, expanded market reach, and created long-term relationships that go beyond a single purchase.

Strong community participation throughout the event reflected the increasing public support for local enterprises and sustainable Filipino brands. Shoppers showed enthusiasm for discovering unique, locally made finds, recognizing that every purchase contributes to livelihood generation, cultural preservation, and economic growth.

Sustainability Meets Filipino Ingenuity

Sustainability remained a key theme throughout the fair. Locally crafted furniture, eco-conscious fashion pieces, and handmade accessories demonstrated how Filipino MSMEs are responding to global calls for responsible consumption. By using recycled, indigenous, and ethically sourced materials, these enterprises showed that innovation and sustainability can go hand in hand.

In partnership with the Department of Trade and Industry (DTI), SM Supermalls also championed indigenous tribes, whose intricately handcrafted furniture, bags, apparel, and accessories showcased generations of artistry and cultural heritage. These collaborations help elevate traditional craftsmanship while providing indigenous communities with sustainable income opportunities and broader market access.

Strong Partnerships Fuel MSME Growth

Representatives from partner organizations and industry leaders came together during the event to reaffirm their shared commitment to empowering MSMEs through collaboration and community-driven initiatives. Strong partnerships between the private sector, government agencies, and media organizations continue to open doors for Filipino entrepreneurs—creating platforms that encourage innovation, resilience, and long-term business growth.

The dynamic energy of the National Trade Fair reflected the increasing momentum behind MSME development nationwide, with events like these serving as catalysts for inclusive economic opportunities. By nurturing local talent and providing accessible venues for exposure, SM Supermalls remains a key supporter of Filipino entrepreneurship.

Celebrating NakakaLocal: A Nationwide Movement

Adding to the celebration was Philstar Media Group’s NakakaLocal Bazaar at SM Seaside City Cebu, which featured colorful festivities and a takeover of proudly Filipino brands. The celebration of local excellence continues next at SM City Baguio from February 27 to March 1, inviting more communities to experience the best of Filipino creativity and craftsmanship.

As entrepreneurs, partners, and shoppers come together in these curated bazaars, the message is clear: supporting MSMEs means investing in innovation, sustainability, and the future of Filipino talent. With strong community backing and collaborative efforts, Filipino enterprises continue to thrive—locally made, proudly Filipino, and ready for the world.

Monday, February 9, 2026

Philippine International Pyromusical Competition 2026 delivers a bigger, maxed out experience at SM Mall Of Asia

Passions of a SAHM February 09, 2026 0 Comments

The Philippine International Pyromusical Competition 2026 returns—and this year’s edition is bigger, brighter, and more explosive than ever. Happening at the iconic Seaside Boulevard of SM Mall of Asia, the country’s premier fireworks competition transforms into a fully maxed-out experience built for how Gen Z hangs out, captures memories, and shares them online. With massive crowds, world-class pyrotechnic shows, and a festival-like atmosphere, this year’s Pyromusical raises the bar for entertainment in Manila.

A Global Pyromusical Showdown Like No Other

The 2026 edition promises an elevated spectacle, featuring high-impact fireworks displays synced to powerful music and immersive soundscapes. Each night brings a world-class duel between leading pyrotechnic teams from around the globe, pushing creativity and precision to new heights.

Expect bigger bursts, cleaner timing, and show-stopping sequences designed to light up the Manila skyline. These fireworks are crafted not just for the sky but for the camera—perfect for social media, vlogs, and reels. Every participating country fights for the title of Best Pyromusical Display, delivering unforgettable moments that radiate main-character energy.

More Than Fireworks: It’s a Full Night-Out Experience

This year’s Pyromusical is not just a fireworks event—it’s a weekly lifestyle experience. Friends and families come early to walk the MOA Seaside strip, enjoy dinner, shoot content, and soak in the vibrant night scene. The fireworks may be the highlight, but the entire evening becomes a story worth sharing.

The vibe is youthful, energetic, and social—built for repeat weekends rather than a one-time visit. Whether you’re coming for the visuals, the food, the ambiance, or the company, every show night feels like a reset and a celebration rolled into one.

Why SM Mall of Asia Is the Ultimate Pyromusical Venue

As one of the country’s most visited lifestyle destinations, SM Mall of Asia continues to be the top choice for Gen Z, families, barkadas, and tourists. With its spacious waterfront, convenient access, and endless lineup of restaurants, cafés, and entertainment spots, MOA offers the ideal setting for shared experiences.

Families turn the Pyromusical into a yearly tradition. Friend groups make it their weekend plan. Content creators turn it into their stage.

To complement the fireworks, MOA features a wide variety of dining options including RICO'S LECHON, HAIDILAO, RACKS, ITALLIANI’S, MODERN SHANG, WATAMI, OLIVE GARDEN, YAKINIKU LIKE, PEPPER LUNCH, GERRY’S GRILL, TGI FRIDAYS, MESA, HOSHINO, KIWAMI, BULGOGI BROTHERS, LECHONERIA, DONG WON, BBQ CHICKEN, TAJIMAYA, JATUJAK, DESSERT 39, and many more—perfect for pre-show dinners or late-night bites.

Official Pyromusical 2026 Schedule

Here are the world-class fireworks matchups lighting up the SM MOA skyline:

February 21: Opening Exhibition
Philippines and Hermanos Caballer (Spain)

February 28: Canada vs. Steffes Olig Feuerwerke (Germany)

March 7: LUX Factory (France) vs. Martarello SRL (Italy)

March 14: Pirotecnia Minhota (Portugal) vs. Pyrotex Fireworx (United Kingdom)

March 21: Polaris Fireworks (China) + Closing Exhibition by the Philippines

A World-Class Philippine Event

The Philippine International Pyromusical Competition 2026 proves once again why the Philippines is a global destination for large-scale lifestyle events. With bigger crowds, bigger moments, and unmatched energy, SM brings Everything for You—delivering a fully maxed-out experience only SM Mall of Asia can offer.

Get ready to witness the sky come alive. This is the Pyromusical 2026. This is where memories light up the night.

SM Job Fairs Kick Off 2026 Strong with Nationwide Jobs, Upskilling, and Career Opportunities

Passions of a SAHM February 09, 2026 0 Comments

As the Philippines enters a new year filled with promise and possibility, SM Supermalls continues to champion accessible employment opportunities for Filipinos across the country. Following a landmark year of impactful hiring initiatives, the success of SM Job Fairs in 2025 proves one thing: when public-private sectors come together to empower communities, lives change.

In 2026, SM Supermalls strengthens this commitment even further—ushering in bigger opportunities, wider reach, and a more energized push to connect job seekers to meaningful careers through its nationwide job fair program.

A Powerful 2025: Real Outcomes, Real Impact

The year 2025 demonstrated how SM Supermalls has evolved traditional recruitment events into a full-scale career development ecosystem. These job fairs brought employers, government agencies, training partners, and thousands of job seekers together—all inside safe, accessible, community-centered SM malls.
2025 Performance at a Glance

198 job fairs nationwide
117,000+ job seekers connected to potential employers
6,000+ hiring companies across various industries
15,000+ hired-on-the-spot

These numbers reflect more than statistics—they represent lives empowered, families supported, and futures strengthened. With partners such as DOLE, PESO, and prestigious employers including BDO, Coca-Cola, and SM Supermalls, the program delivered real and sustainable employment outcomes.

Beyond direct hiring, SM Job Fairs also expanded their reach through skills training, digital upskilling booths, government services, and youth career pathways—ensuring job seekers gain the long-term competencies needed for a rapidly evolving job market.

Zamboanga Opens 2026 With a Major Job Fair

SM is wasting no time jumpstarting 2026. Leading the new year’s lineup is SM City Zamboanga, hosting an exclusive two-day Job Fair on January 16–17, 2026, from 9:00 AM to 4:00 PM at the Zamboanga City Coliseum.

Organized in partnership with:

Public Employment Service Office – Zamboanga City (PESO)
Department of Labor and Employment Region IX (DOLE IX)

The event will offer 400+ job openings from 20+ employers in:

Retail
Food & Beverage
Customer Service
Operations
Support Services

Strong early interest signals how essential and anticipated this event is. Over 4,000 pre-registrants have already signed up through PESO, and more than 5,000 applicants are expected to attend.

The previous SM Zamboanga exclusive job fair drew massive crowds—proof of the city’s rising economic activity and the community’s trust in SM Supermalls as a gateway to job opportunities close to home.

With the empowering message “Start strong. Find what fits. Your future begins at SM,” applicants are encouraged to align their career choices with their skills, ambitions, and long-term goals. On-the-spot interviews and face-to-face conversations with employers will once again take center stage, promising another record-breaking turnout.

More Job Opportunities Coming in 2026

Building on the momentum of 2025, SM Job Fairs in 2026 will continue to bring together thousands of employers and job seekers across dozens of SM malls nationwide. Each event is designed to:

Increase access to quality jobs
Provide inclusive hiring platforms
Support workforce development
Strengthen public-private partnerships
Empower Filipinos in every region

SM Job Fairs remain a powerful driver of economic mobility—connecting communities to sustainable livelihood opportunities, one mall, one city, and one job seeker at a time.

About SM Supermalls – Job Fairs

Celebrating 40 Super Years of Evolving With Every You, SM Supermalls—one of Southeast Asia’s largest mall developers—has transformed job fairs into a personal, inclusive, and accessible experience. With 88 malls nationwide, SM bridges the gap between Filipino job seekers and reputable employers—supporting fresh graduates, career shifters, OFWs, experienced professionals, and more.

More than a retail destination, SM Supermalls is a platform for empowerment, helping uplift communities through employment, skills development, and collaborations that fuel inclusive economic growth.

In 2026, take the first step toward a better future.

Start strong. Find what fits. Your future begins at SM.